Automotive Dealership Group Social Media Manager

The John Kennedy Dealerships are seeking an experienced social media manager to craft and execute our social media strategy. This position entails producing engaging content, overseeing and updating our social media platforms, and analyzing performance metrics to enhance our brand’s online presence. The ideal candidate should be enthusiastic about social media, comfortable with creating videos, being our spokesperson in those videos, highly creative, and data-driven, with a strong grasp of current trends and best practices.

This position comes with a competitive salary, company-supported comprehensive health, dental, and vision insurance, a 401(k) retirement plan with company matching, and paid time off, including up to three weeks of vacation.

We seek a candidate with experience managing multiple social media platforms and strong design skills using Photoshop, Illustrator, Canva, or another graphic design software. Working knowledge of Hootsuite will be very beneficial, as well.

Your Responsibilities:

Social Media Platform Management:

We need someone who is knowledgeable about working with platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn. You will organize and manage our portfolio of multiple dealership social media pages and their respective business accounts in our Hootsuite account. 

Content Creation

Creating captivating copy, designing visually appealing graphics, producing engaging video content, and crafting compelling posts for multiple social media platforms.

Social Media Development

Develop and execute social media campaigns correctly, targeting key prospects while aligning with our brand objectives.

Community engagement:

Engaging with followers by responding to comments, messages, and inquiries, fostering meaningful interactions, and strengthening relationships.

Review Monitoring:

Using our online review application, monitor and respond to daily reviews.

Performance analysis:

Perform analysis using key metrics like impressions, reach, engagement, and conversion rates to evaluate campaign success and make data-driven adjustments. 

Skills Needed:

Social media platform expertise:

Understanding the nuances of different social media platforms and their best practices 

Excellent Writing Skills:

The ability to create appealing captions, posts, and communications that capture the attention of the target audience.

Design Skills:

Using your experience in graphic design, create and properly format visual and video assets that will be used in our social media marketing.

Strong communication skills:

Effectively communicate with dealership ownership and management as well with external audiences. 

Time management & organizational skills:

Capability to manage priorities effectively and adhere to content creation and posting deadlines.

At John Kennedy Dealerships, we prioritize work-life balance, job satisfaction, and long-term career growth. A career at the John Kennedy dealership offers a dynamic and rewarding work environment where employees are valued and supported.