Automotive General Manager

Description

Location: Pierce County, WA
Job Type: Full-Time
Reports To: Directors
Salary:  $132,000 - $240,000 annually 

Lead. Motivate. Transform.

Larson Automotive Group is seeking a dynamic and driven General Manager to lead our dealership with a sharp focus on performance, culture, and customer satisfaction. If you're a proven leader with retail automotive sales experience, a passion for people development, and a mindset for results, this is your opportunity to make a real impact.

We’re looking for someone who isn’t just maintaining operations—but inspiring a high-performing culture, turning around underperforming areas, and leading from the front.

What You’ll Do

• Inspire & Lead: Build, train, and mentor a high-energy sales team while cultivating a culture of accountability, integrity, and excellence.
• Drive Performance: Set aggressive but achievable goals for new and used vehicle sales, consistently pushing for growth and measurable results.
• Operational Oversight: Manage day-to-day dealership operations with a focus on inventory control, lot presentation, customer experience, and profitability.
• Strategic Sales Planning: Implement winning strategies that align with dealership objectives, market trends, and customer needs.
• Marketing Alignment: Collaborate with the marketing team to ensure campaigns and messaging drive traffic and conversion.
• Close Deals & Coach Closers: Lead from the floor—structure deals, negotiate with confidence, and elevate your team's closing capabilities.
• Data-Driven Decisions: Monitor performance metrics and sales reports to identify trends, uncover opportunities, and course-correct where needed.
• Lead by Example: Promote compliance, professionalism, and ethical conduct at all levels of the dealership.

What We’re Looking For

• Proven leadership experience in retail automotive sales—General Sales Manager or General Manager experience preferred
• Strong track record of driving sales performance and building successful teams
• Hands-on approach with a passion for culture transformation and operational excellence
• Strategic thinker with excellent communication and coaching skills
• Motivated by results and capable of holding teams accountable in a constructive, inspiring way

What We Offer

• Competitive Salary + Performance Incentives: Your results drive your earnings
• Growth Potential: Be a key part of a growing automotive group with room to advance
• Autonomy & Impact: Influence culture, performance, and success from day one
• Supportive Executive Team: Work with leadership that values your vision and gives you room to lead
• Fast-Paced, High-Reward Environment: Bring your energy and thrive in a results-driven culture

If you’re ready to lead with purpose, drive meaningful results, and make your mark on a dealership with momentum—apply today and grow with Larson Automotive Group.

Larson Automotive Benefits:

Larson Automotive Group offers a comprehensive group medical insurance plan to all hired full-time applicants that start the first of the month following the completion of continuous 60 of employment. We offer 4 plans to help employees access the best plan that fits their budget and needs. One plan is zero cost to the employee. We also have a company paid Life ($10,000) and AD&D plan ($40,000.00) that is for all benefit eligible employees. Employees must maintain no less than 32 hours per week to be considered ‘full-time’ for benefits. 

In addition to medical insurance, Larson Automotive Group also offers vision, dental and various other ancillary coverages such as additional Life, AD&D, LTD, Accident, Hospital, and Pet insurance to name a few.

Larson Automotive Group also provides an Employee Assistance Program. This is a specialized referral program available to employees to assist in various personal situations. This includes counseling for substance abuse, financial difficulties, mental illness, family issues and more. These are all provided to the employee free of charge and confidential with a third party.

Larson Automotive Group also helps plan for your future with our retirement plan available to all employees over the age of 21. The 401k plan starts after the completion of 2 months of employment; the employee will be automatically enrolled into the program starting at a 3% deduction and this will increase 1% per year for the first 3 years. The company does match 50% of the first 4% contributed by the employee.  Employees on a budget or who want to know exactly what will be coming out of their check can also opt to have a flat dollar amount withheld from their check. We also offer a ROTH plan option as well. Employees can opt out of the plans at any time.

We offer a KOFE (knowledge of Financial Education) plan free of charge to the employee to help provide the employees with the tools needed for financial wellness.

Hourly and Salary employees will receive 6 paid holidays each year.

We offer a competitive PTO (Paid Time Off) program; employees begin to accrue hours from day one worked (eligible to use after 90 days of employment). PTO is accrued for the first 2 years at 1 hour for every 40 hours worked at 3 to 10 years 1.53 hours of PTO for every 40 hours worked and at 10 years 2.30 hours of PTO for every 40 hours worked.

We offer a vehicle purchasing programs for all the vehicle brands we offer. All you need to do is contact the GM of that dealership to see what options they currently have available.

Requirements

• Available to work flexible hours & weekends.  
• Ready to hit the ground running on learning new product ins & outs.  
• Effective communication skills.  
• Professional, well-groomed personal appearance.  
• Basic mathematical aptitude.  
• Ability to apply and understand reasoning.  
• Clean driving record, with valid driver license.  
• Willing to submit to a background check & drug screening.  
• Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.