Automotive General Manager

Location: Tacoma Metro, WA
Job Type: Full-Time
Reports To: Directors
Salary:  $132,000 - $240,000 annually 

Lead. Motivate. Transform.

Larson Automotive Group is seeking a dynamic and driven General Manager to lead our dealership with a sharp focus on performance, culture, and customer satisfaction. If you're a proven leader with retail automotive sales experience, a passion for people development, and a mindset for results, this is your opportunity to make a real impact.

We’re looking for someone who isn’t just maintaining operations—but inspiring a high-performing culture, turning around underperforming areas, and leading from the front.

What You’ll Do

• Inspire & Lead: Build, train, and mentor a high-energy sales team while cultivating a culture of accountability, integrity, and excellence.
• Drive Performance: Set aggressive but achievable goals for new and used vehicle sales, consistently pushing for growth and measurable results.
• Operational Oversight: Manage day-to-day dealership operations with a focus on inventory control, lot presentation, customer experience, and profitability.
• Strategic Sales Planning: Implement winning strategies that align with dealership objectives, market trends, and customer needs.
• Marketing Alignment: Collaborate with the marketing team to ensure campaigns and messaging drive traffic and conversion.
• Close Deals & Coach Closers: Lead from the floor—structure deals, negotiate with confidence, and elevate your team's closing capabilities.
• Data-Driven Decisions: Monitor performance metrics and sales reports to identify trends, uncover opportunities, and course-correct where needed.
• Lead by Example: Promote compliance, professionalism, and ethical conduct at all levels of the dealership.

What We’re Looking For

• Proven leadership experience in retail automotive sales—General Sales Manager or General Manager experience preferred
• Strong track record of driving sales performance and building successful teams
• Hands-on approach with a passion for culture transformation and operational excellence
• Strategic thinker with excellent communication and coaching skills
• Motivated by results and capable of holding teams accountable in a constructive, inspiring way

What We Offer

• Competitive Salary + Performance Incentives: Your results drive your earnings
• Growth Potential: Be a key part of a growing automotive group with room to advance
• Autonomy & Impact: Influence culture, performance, and success from day one
• Supportive Executive Team: Work with leadership that values your vision and gives you room to lead
• Fast-Paced, High-Reward Environment: Bring your energy and thrive in a results-driven culture

If you’re ready to lead with purpose, drive meaningful results, and make your mark on a dealership with momentum—apply today and grow with Larson Automotive Group.

Larson Automotive Benefits:

Medical Coverage: Full-time employees are eligible for group medical insurance beginning the first of the month following 60 consecutive days of employment, including a $0 cost plan for employees.

Vision & Dental Insurance: Optional vision and dental plans are available to enhance your coverage. 

Company-Paid Life & AD&D Insurance:

                  o $10,000 in life insurance

                  o $40,000 in AD&D insurance for all benefits-eligible employees

Additional Coverage Options:

                  o Supplemental Life and AD&D

                  o Long-Term Disability (LTD)

                  o Accident Insurance

                  o Hospital Indemnity

                  o Pet Insurance

Wellness & Support Programs

Employee Assistance Program (EAP): A confidential, no-cost program offering support for:

                  o Mental health and emotional well-being

                  o Substance abuse

                  o Financial and legal challenges

                  o Family and relationship concerns

KOFE (Knowledge of Financial Education): A free financial wellness program that provides budgeting tools, educational content, and personal finance support.

Retirement Planning

401(k) with Company Match:

                  o Eligible after 60 days of employment (age 21+).

                  o Automatic enrollment starts at 3%, increasing by 1% annually for the first 3 years.

                  o Company match: 50% of the first 4% contributed.

                  o Optional flat-dollar and ROTH contributions available.

                  o Employees can opt out at any time.

Time Off & Holidays

Paid Time Off (PTO):

                  o Accrual begins on your first day.

                  o Eligible to use after 90 days of employment.

                  o Accrual schedule:

                           0–2 years: 1 hour per 40 hours worked

                           3–10 years: 1.53 hours per 40 hours worked

                           10+ years: 2.30 hours per 40 hours worked

Paid Holidays: Hourly employees receive six paid holidays per year.

Employee Perks

Employee Vehicle Purchase Program: Access exclusive pricing on all brands we offer. Contact your dealership’s General Manager to learn more.

We are committed to supporting our employees with the resources they need to thrive—personally and professionally. Join Larson Automotive Group and build a rewarding future with a team that invests in your success.

• Available to work flexible hours & weekends.  
• Ready to hit the ground running on learning new product ins & outs.  
• Effective communication skills.  
• Professional, well-groomed personal appearance.  
• Basic mathematical aptitude.  
• Ability to apply and understand reasoning.  
• Clean driving record, with valid driver license.  
• Willing to submit to a background check & drug screening.  
• Associate’s degree or equivalent from two-year College or technical school; or one to two years related experience and/or training; or equivalent combination of education and experience. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.