Automotive General Manager

Berglund Automotive is Growing – Experienced General Managers Wanted

Why Berglund?
Berglund Automotive is a family-owned dealership group with a portfolio of over 20 brands and 10 locations across Central and Southwest Virginia. Beyond a rewarding career, this is an opportunity to be a leader at one of the region’s top-performing automotive groups and be part of a culture that values people, performance, and community. 

Nestled in the Blue Ridge Mountains, the area offers stunning scenery, vibrant local communities, outdoor adventures, and an affordable cost of living—all while being just a drive away from major metropolitan areas.

We’re seeking leaders with proven success who know how to drive performance, build strong teams, and create a positive culture that retains employees and keeps customers coming back. This role is ideal for someone who thrives on balancing operational excellence with hands-on leadership.

What We Offer:

• Excellent salary and performance-based commission & bonuses.


• Career opportunities with a growing, multi-rooftop organization


• Full health, dental, vision, life, and disability benefits


• 401(k) retirement plan


• Relocation Assistance

Responsibilities

• Lead, mentor, and motivate a team of sales and service professionals to achieve retention and performance goals.


• Manage the dealership's financial performance, including budgets, forecasting, and profit maximization.


• Develop and implement sales strategies, marketing campaigns, and promotional activities to boost revenue and market share.


• Ensure the highest level of customer service and satisfaction with every interaction.


• Oversee inventory levels, pricing, and procurement to maintain a profitable and balanced vehicle inventory.


• Ensure compliance with all local, state, and federal regulations, as well as company policies and standards. 
  

Requirements

• Proven dealership management experience with a strong track record of success, including fixed operations expertise.


• Strong financial acumen with the ability to analyze and interpret financial data.


• Excellent leadership and team-building skills.


• Exceptional communication and customer service skills.


• Knowledge of automotive industry trends and emerging technologies.


• Experience with dealership management software and tools.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.