Automotive General Sales Manager

Position Overview

We are seeking an experienced and results-driven General Sales Manager to lead our new and used car sales operations. The ideal candidate will have a proven track record of success in a new car dealership environment, the ability to coach and motivate sales teams to meet and exceed performance goals, and the confidence to be hands-on in the sales process, including strong closing skills.

This role also requires collaboration with Back Up Finance Manager duties, ensuring deals are structured effectively while maintaining compliance and maximizing profitability.

Key Responsibilities

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  Lead and manage the new and used vehicle sales departments to achieve and exceed volume, gross, and CSI targets

  
  


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  Recruit, train, coach, and motivate a high-performing sales team

  
  


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  Maintain an active presence on the showroom floor and online sales channels

  
  


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  Assist in closing deals and support sales staff during negotiations

  
  


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  Work closely with the Finance Manager to ensure smooth deal flow and optimal profitability

  
  


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  Monitor daily, weekly, and monthly sales metrics and adjust strategies as needed

  
  


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  Implement and enforce dealership sales processes and best practices

  
  


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  Ensure compliance with manufacturer, lender, and regulatory standards

  
  


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  Foster a customer-focused culture that drives repeat and referral business

  
  

Qualifications & Experience

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  5+ years of automotive sales management experience, preferably in a new car dealership environment

  
  


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  Demonstrated history of meeting or exceeding sales and gross profit goals

  
  


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  Strong leadership, coaching, and team-building skills

  
  


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  Proven closing ability and comfort working directly with customers

  
  


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  Experience collaborating with F&I leadership, including Assistant Finance Managers

  
  


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  Solid understanding of CRM systems, inventory management, and digital retailing tools

  
  


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  Excellent communication, organizational, and analytical skills

  
  

What We Offer

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  Competitive compensation with performance incentives

  
  


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  Opportunity to lead and grow a successful sales organization

  
  


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  Supportive ownership and executive leadership

  
  


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  Career advancement opportunities

  
  


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  Professional, performance-driven dealership culture