Automotive Internet Leads Coordinator

Job Title: Internet Leads Coordinator

Location: Spangler Subaru

Job Summary

Spangler Subaru is seeking a friendly, professional, and customer-focused Internet Leads Coordinator to serve as the first point of contact for online customers. This role is responsible for responding to internet inquiries, providing accurate information, and creating a positive, low-pressure experience that reflects Subaru’s commitment to trust, transparency, and customer satisfaction. The Internet Leads Coordinator plays a key role in building relationships and ensuring customers feel supported from their first interaction.

Key Responsibilities

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  • Promptly respond to all inbound internet leads from the dealership website, third-party automotive sites, email, text, chat, and phone
  
  
  • Provide courteous, knowledgeable, and helpful responses to customer inquiries about vehicles, pricing, availability, financing, and dealership services
  
  
  • Build rapport with customers and understand their needs without high-pressure sales tactics
  
  
  • Schedule showroom visits, test drives, and appointments for the sales team
  
  
  • Maintain consistent follow-up with customers to ensure questions are answered and next steps are clear
  
  
  • Accurately document all customer interactions, notes, and appointment details in the CRM
  
  
  • Coordinate closely with sales, finance, and management teams to ensure smooth customer handoff
  
  
  • Uphold Spangler Subaru’s customer service standards and brand values in every interaction
  
  
  • Assist with handling online reviews, customer feedback, and basic post-visit follow-up as needed
  
  
  
  

Qualifications & Skills

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  • High school diploma or equivalent required
  
  
  • Previous experience in customer service, hospitality, call center, or automotive dealership preferred
  
  
  • Strong verbal and written communication skills with a friendly, professional tone
  
  
  • Comfortable handling phone calls, emails, and text communications throughout the day
  
  
  • Strong organizational skills and attention to detail
  
  
  • Ability to multitask and manage a high volume of inquiries in a fast-paced environment
  
  
  • Basic computer skills and experience with CRM systems preferred
  
  
  • Positive attitude, reliability, and strong work ethic
  
  
  
  

Preferred Attributes

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  • Passion for delivering excellent customer experiences
  
  
  • Familiarity with automotive terminology or willingness to learn
  
  
  • Team-oriented mindset with a customer-first approach
  
  
  • Ability to remain calm, empathetic, and professional in all situations
  
  
  
  

Schedule & Work Environment

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  • Dealership-based position with potential evening and weekend hours
  
  
  • Fast-paced, team-oriented environment focused on customer satisfaction