Automotive Marketing Manager

Marketing Manager — Automotive Dealership

Location: Manhattan and Topeka, Kansas
Position Type: Full-Time
Experience Level: Mid–Senior

About Us
We are a fast-growing, customer-focused automotive dealership committed to delivering an exceptional sales and service experience. We’re looking for a skilled and motivated Marketing Manager to lead our marketing initiatives and drive brand growth across all digital and in-store channels.

Key Responsibilities

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  Develop and execute digital marketing strategies to increase traffic, leads, and brand visibility.

  
  


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  Manage and optimize Google Analytics, SEO, and SEM campaigns to ensure maximum ROI.

  
  


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  Oversee and maintain dealership websites, including content updates, landing pages, and inventory presentation.

  
  


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  Create visually compelling assets using graphic design tools (e.g., Adobe Creative Suite, Canva).

  
  


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  Plan and manage social media content, scheduling, community engagement, and paid social campaigns.

  
  


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  Organize and execute dealership events, promotions, and community outreach initiatives.

  
  


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  Track key marketing performance metrics and prepare regular reports for leadership.

  
  


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  Ensure all marketing aligns with brand standards and industry best practices.

  
  


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  Collaborate closely with sales, service, and leadership teams.

  
  

Required Qualifications

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  Proven experience in digital marketing with strong proficiency in:

  
  
  
  
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    Google Analytics (GA4)

    
    
  
  
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    SEO/SEM strategy & execution

    
    
  
  
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    Graphic design

    
    
  
  
  • Customer Relations Management software (CRM) 
  
  
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    Website management (CMS experience preferred)

    
    
  
  
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    Social media marketing

    
    
  
  
  
  


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  Strong copywriting and communication abilities.

  
  


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  Detail-oriented with excellent project management skills.

  
  

Preferred Qualifications

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  Automotive industry experience (highly preferred).

  
  


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  Experience working in a dealership environment or with automotive advertising platforms.

  
  


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  Familiarity with CRM tools, inventory feeds, and automotive marketing best practices.

  
  

What We Offer

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  Competitive salary and performance incentives.

  
  


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  Health, dental, and vision benefits.

  
  


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  Career growth opportunities within a rapidly expanding dealership.

  
  


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  A supportive, team-oriented work environment.