Automotive New Car Sales Manager (Honda Dealership)

Start Your Career in the Automotive Industry — and Build Something Bigger

LeadCar Honda Yorkville is seeking a dynamic and experienced New Car Sales Manager to lead our sales team and drive exceptional results at our Yorkville, NY dealership. This role is designed for someone ready to build a long-term career in the automotive business, take ownership of results, and grow within a proven, high-performance dealership organization. This critical role involves managing daily sales operations, coaching and motivating the sales staff, and ensuring outstanding customer experience that aligns with our brand's high standards.

Earnings Potential

• Salary range: $85,000 – $100,000 annually, plus performance-based bonuses, commissions for eligible roles, and a competitive benefits package.

Responsibilities

• Oversee and manage the new car sales team to achieve and exceed monthly sales targets.


• Build, lead, and inspire a high-performance sales organization through hands-on coaching, daily training, role-play, and continuous professional development. This includes establishing clear performance standards, expectations, and KPIs, and support accountability through consistent monitoring and feedback


• Recruit top sales talent and create a culture of accountability, urgency, and customer-first execution


• Develop and implement aggressive yet achievable and effective strategies to maximize sales revenue and grow market share.


• Provide ongoing training, support, and motivation to sales representatives to enhance their performance.


• Monitor market trends and competitor activities to identify opportunities for growth.


• Maintain strong relationships with customers, ensuring high levels of satisfaction and repeat business.


• Leverage VinSolutions and other CRM tools to drive disciplined follow-up, pipeline management, and data-driven decision making.


• Collaborate with other dealership departments to ensure seamless operations and superior customer service.


• Ensure strict compliance with all federal, state, and local vehicle sales regulations while maintaining an efficient, ethical sales operation

• Conduct daily inventory walks and trade evaluations to identify pricing opportunities, reconditioning needs, and merchandising improvements.


• Manage new vehicle inventory to ensure competitive market pricing, optimal turn, and alignment with wholesale market conditions.


• Structure vehicle purchase terms, payments, interest rates, and trade values in accordance with dealership guidelines and lender programs.


• Maintain strong relationships with lending partners to secure competitive financing solutions for customers.


• Coordinate and execute dealer trades to meet customer demand and inventory needs


• Recommend and manage the new-vehicle inventory mix by model, trim, color, and equipment based on market demand and sales performance.


• Lead all merchandising, advertising, and promotional strategies for the new-vehicle department, ensuring strong digital and on-lot presentation.


• Track, analyze, and optimize advertising campaigns to maximize ROI and sales effectiveness.


• Perform other leadership and operational duties as assigned to support dealership growth and performance goals.

Requirements

• Minimum two years of automotive sales experience


• Proven experience in automotive sales management, preferably within a Honda dealership or similar automotive environment preferred.


• Exceptional leadership and communication skills with the ability to inspire and guide a sales team.


• Strong understanding of sales processes, negotiation techniques, and customer relationship management.


• Highly organized with a strong attention to detail and self-motivated work ethic.


• Ability to analyze sales data and market trends to make informed business decisions.


• Detail-oriented, organized, and capable of managing multiple priorities effectively.


• Valid driver’s license required for essential job functions.


• Willingness to stay knowledgeable about the latest automotive products and technologies.


• Proven track record of exceeding customer expectations and financial goals.


• Strong computer aptitude, including dealership management systems and Microsoft Excel.


• All required training must be maintained.


• Ability to travel for company and manufacturer training.

What We Offer

• Health Insurance


• Dental Insurance


• Vision Insurance


• Supplemental Benefit Insurance, including Life Insurance, Short- and Long-Term Disability Insurance, Accident Insurance, and more


• 401(k) Retirement Plan


• Paid Time Off


• Paid Holidays


• Employee Discounts


• Employee Referral Program


• Continued training through LeadCar and our manufacturer partners

Who We Are

LeadCar Honda Yorkville is a leading Honda dealership located in Yorkville, NY, committed to delivering outstanding automotive products and exceptional customer service. With a legacy spanning back to 1933, the LeadCar team combines deep industry experience with a forward-thinking approach to leadership, customer experience, and operational excellence. Our focus is on building long-term relationships with our customers through integrity, trust, and a passion for excellence. Join our team and become part of a company dedicated to success, innovation, and community engagement.

If you’re ready to take your career to the next level and lead from the front, we invite you to apply and become part of a team known for quality, accountability, and results.

To learn more about our company, please visit www.leadcar.com.

We are an equal opportunity employer. All persons shall have the opportunity to be considered for employment without regard to actual or perceived race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, ancestry, ethnicity, disability, pregnancy, citizenship, marital status, familial status, military or veteran status, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local law.

We will endeavor to make a reasonable accommodation/modification for the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operation of our business, in accordance with applicable federal, state and local law. If you believe you require such assistance to complete this form or to participate in the interview process, please contact Human Resources by calling 608-824-1300 or by emailing [email protected].