AVP Branch Manager

Position Overview   

The AVP, Branch Manager serves as the face of the bank in the local business community, actively building partnerships, expanding brand visibility, and generating new business opportunities. The role requires a strategic mindset, strong leadership capabilities, and a proven track record in commercial and retail sales performance.

The AVP, Branch Manager is a high-impact leadership role responsible for driving business growth, deepening client relationships, and overseeing the overall performance and development of a single branch team. This role places significant emphasis on external business development, community engagement, and client acquisition, in addition to managing all aspects of retail banking operations, compliance, and staff leadership.

Key Responsibilities

Business Development & Market Growth

• Serve  as the primary business development leader for the branch, dedicating approximately 50% of time outside the branch to sourcing new consumer and small business clients.
• Develop and execute branch-level growth plans to increase market share, loan and deposit growth, and fee income.
• Build and maintain strong relationships with business owners, real estate professionals, community leaders, and referral partners.
• Represent the bank at local networking events, chambers of commerce, and civic organizations to expand brand presence.
• Lead outbound calling, prospecting, and cross-sell initiatives within the branch.
• Partner with Commercial Lending, Retail Lending, and Investment Services to identify and refer high-value opportunities.

Leadership & Branch Management

• Lead and manage day-to-day operations of the branch, ensuring alignment with the bank’s strategic goals and performance standards.
• Coach, mentor, and develop branch staff to meet expectations in service, sales, and compliance.
• Foster a culture of accountability, collaboration, and customer focus.
• Partner with executive leadership and support teams on staffing, performance management, and resource planning.

Sales Strategy & Execution

• Drive individual and branch-level performance by setting goals, tracking key metrics, and adjusting strategies as needed.
• Facilitate sales huddles, pipeline reviews, and ongoing coaching sessions.
• Analyze local market trends, competition, and customer needs to refine branch sales strategies.
• Provide regular branch performance updates and participate in business reviews with senior leadership.

Operational Excellence & Compliance

• Ensure operational efficiency, consistency, and regulatory compliance within the branch.
• Maintain high standards in cash handling, audit readiness, loss prevention, and regulatory adherence (BSA/AML, KYC, etc.).
• Identify operational or compliance risks and proactively implement corrective actions.
• Oversee branch staffing schedules, workflow management, and resource utilization.

  Qualifications

• Bachelor’s degree in business, Finance, or related field; MBA preferred.
• Minimum of 5–8 years of progressive retail banking experience. 
• Minimum of 3 years of experience serving in a Branch Manager or equivalent retail banking leadership role.
• Proven ability to generate new business, deepen client relationships, and achieve sales goals.
• Strong knowledge of retail and small business banking products and services.
• Demonstrated success leading teams and managing branch operations.
• Excellent interpersonal, presentation, and community engagement skills.
• Proficiency in CRM systems and core banking platforms.

Key Success Measures

• Net new deposit and loan growth for the branch
• New client acquisition (consumer and business)
• Sales goal attainment at the branch and individual level
• Staff engagement, development, and retention
• Operational, audit, and compliance performance
• Community presence and market visibility