B2B Content Marketer

This role is located 100% onsite in El Paso, Texas

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK as a B2B marketer in social media focused on LinkedIn and contribute your expertise in a role where your impact truly matters!

The B2B Content Marketer is responsible for owning and executing DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn. This role develops and manages a cohesive content strategy that aligns with broader marketing objectives, brand positioning, and demand generation initiatives. The candidate must have at least 5 years in B2B marketing. This role will require HubSpot experience.

The B2B content marketer will own and execute DATAMARK’s organic social media strategy across LinkedIn,

• This role must have experience in B2B marketing to be considered for the role. The B2B marketer will Develop, manage, and optimize the social content calendar, ensuring consistent publishing, platform best practices, and cross-team alignment.
• This role must have social media scheduling and analytics tools like HubSpot, Hootsuite, Buffer, or Sprout Social
• The B2B marketer as the social media lead will create, curate, and oversee high-quality social content, including copy, basic visuals, and collaboration with designers for advanced creative.
• Support executive and SME thought leadership by drafting content and positioning DATAMARK as a leader in BPO, CX, and digital transformation.
• Partner with marketing, PPC, content, analytics, and HR teams to support integrated campaigns, demand generation, and employer branding initiatives.
• Track, analyze, and report on social performance, providing actionable insights, optimization recommendations, and visibility into trends and opportunities.
• Strong copywriting and editing skills, with the ability to draft, proof, and refine executive- and brand-level social content for clarity, accuracy, tone, and consistency.
• The ideal candidate for the Social Media Lead will be skilled in social media analytics, highly skilled in B2B and LinkedIn marketing including the ability to review, validate, and interpret key metrics (e.g., reach, engagement, clicks, traffic contribution), and translate data into actionable recommendations.

Education Requirement:

Bachelor’s degree in marketing, Communications, or a related field.

Field Experience:

At least 5 years of experience managing social media for B2B brands, with 6-8 years of experience preferred.

Proven experience managing and growing LinkedIn.

What We Offer:

• Comprehensive Health Care: Medical, dental, and vision plans
• Retirement Savings: 401k and IRA plans
• Life Insurance: Basic, voluntary, and AD&D coverage
• Paid Time Off: PTO, paid volunteer hours, and holidays
• Disability Coverage: Short-term and long-term disability plans
• Professional Growth: Training and development to advance your career
• Wellness Resources: Support for your overall well-being
• Salary: $55,000