B2B Sales Manager

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer CRM suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. 

About the Role

As a Sales Manager at Steer, you’ll play a key role in shaping and leading a high-performing sales team. You’ll coach and develop your account executives, motivate and inspire them to exceed their targets, and guide their career growth through regular development sessions. In this role, you’ll also own the team’s P&L, ensuring measurable, consistent progress and strong financial results.

We’re looking for someone who thrives on overcoming challenges, sets a high bar for themselves and others, and is passionate about building a world-class sales organization and culture. Join us at Steer, where skill development, career advancement, and talent retention are at the heart of everything we do. If you’re driven to push boundaries and eager to make a meaningful impact in a fast-growing company, this could be the perfect opportunity for you!

The role is in Waltham, MA and requires 4 days onsite per week.

Compensation: $160,000 OTE ($80,000 base salary + commission)

You Are

• Dependable and consistent, delivering high-quality coaching sessions with every member of your sales team at least once a week.


• Professional and courteous in all interactions with colleagues, clients, and partners.


• Empathetic and approachable, with a genuine passion for helping small business owners in blue-collar industries succeed.


• Resilient and optimistic, turning challenges and setbacks into opportunities for growth and learning.


• Experienced in thriving within a fast-paced, dynamic sales environment, consistently leading your team to meet and exceed sales targets.


• Confident in your ability to motivate your team, celebrate both small and large wins, and provide clear, actionable coaching that drives results.


• Enthusiastic, receptive to feedback, collaborative by nature, and dedicated to ongoing learning and development.


• Intrinsically motivated, results-driven, and fueled by a growth mindset that pushes you to continually improve your skills and performance.


• Willing to go the extra mile—working additional hours when needed for quarterly planning or to support your team through challenging periods.

You Will

• Lead impactful weekly coaching sessions to guide your team’s development and celebrate progress on their path to becoming sales champions.


• Build and maintain a deep understanding of our SaaS product — its features, benefits, and target market — so you can clearly communicate its value to clients and your team.


• Keep detailed, up-to-date records of sales activities, customer interactions, and pipeline status in our CRM to support accurate forecasting and reporting.


• Coach your team on our consultative sales approach, helping them uncover prospects’ needs and tailor their presentations for maximum impact.


• Follow up diligently after coaching sessions to ensure the strategies and behaviors you reinforce are consistently put into practice.

What You Bring

Must-Haves:

• 2+ years of experience as a consultative B2B sales manager


• Proven record of meeting and exceeding sales targets in a leadership role


• Hands-on experience coaching sales executives through product demos and consultations


• Excellent verbal and written communication skills


• Strong organizational skills with the ability to multitask, prioritize, and manage time effectively


• Ability to commute to our Waltham, MA office 4 days per week

Nice-to-Haves:

• Automotive industry experience


• Familiarity with HubSpot for managing sales pipelines and opportunities

Interview Process

1. Initial Screen with Sr. Recruiter - 30min 


2. Sales Leadership Interview - 80min 


3. Career Journey interview - 60min 


4. Case Study (Call Review Coaching) - 60min 


5. Reference Checks

We Offer

• 100% employer paid medical insurance


• Flexible PTO with 15 days minimum


• Generous Parental Leave


• 401k


• FSA & HSA plans


• Learning Stipend


• WFH Equipment


• Chance to work with the latest technology


• A collaborative and innovative work culture


• Opportunities for career growth and development

Why Join Steer?

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. 

Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.



We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.