B2B Sales Supervisor | Panama

About Adrian Magnus | Part of Carazo Enterprise SL

Adrian Magnus is part of Carazo Enterprise SL, a premium cigar distribution company established in 2012. With over 40 professionals, we manage the distribution of 30+ premium cigar brands across Europe, the U.S., and Latin America. Our mission is to bring the world’s finest handcrafted cigars to enthusiasts with precision, integrity, and a deep respect for tradition.
Operating from hubs in Madrid, Marbella, Gran Canaria, Panama, and Costa Rica; we are driven by quality, heritage, and customer satisfaction in every market we serve.

We are growing our B2B sales operation in Panama and are looking for an experienced B2B Sales Supervisor to lead the team, drive revenue growth, and build a high-performing sales machine. This is a hands-on leadership role combining team management with direct client and distributor development.

You will own the full sales cycle — from prospecting and pipeline management to closing, onboarding, and account development — while also recruiting, training, and coaching B2B sales agents.

What You'll Do

•       Supervise and manage the daily activities of the B2B sales team in Panama; monitor performance and ensure sales targets are achieved

•       Identify, approach, and onboard new business clients and distributors across Panama and international markets

•       Own the full B2B sales cycle: prospecting, qualification, negotiation, closing, onboarding, and account development

•       Recruit, onboard, and train new B2B sales agents and account executives

•       Set, track, and report KPIs, pipeline health, and agent performance — weekly and monthly — to senior management

•       Maintain CRM hygiene, outreach cadences, and structured sales reporting

•       Enforce discipline, reporting structure, and workflow organisation within the B2B team

•       Support senior leadership in developing B2B sales strategies and market expansion plans

What We're Looking For:

Must-have requirements:

•       Proven experience managing and growing a B2B sales team

•       Fluency in English and Spanish (written and spoken)

•       At least 2 years of full-cycle B2B sales experience

•       Hands-on experience with KPI management, CRM tools, and pipeline reporting

•       Track record of training and coaching B2B sales agents or account executives

•       International market experience (USA)

Nice to have:

•       Experience managing distributor or wholesale networks

•       US market B2B sales background

•       Experience selling physical products, premium goods, or luxury / tobacco products

•       Experience building sales processes and teams from the ground up

•       Experience working directly with founders or executive leadership

This role is likely not a right fit for you if you if you've only sold to individual consumers, managed yourself rather than a team, or prefer a structured corporate environment over building something from scratch.

What we offer:

• Direct collaboration with the COO and CEO
• Real ownership of building and scaling a B2B sales team
• Ability to shape and influence the future direction of the function
• A fast-growing international company with markets in the US, EU, and Latin America