Bauer/ Cascade Maverik: New Business Strategist

Do you have what it takes to win?

Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Peak Achievement Athletics, our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players.

Purpose & Core Values:   

Our purpose at Bauer Hockey/ Cascade Maverik Lacrosse is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”.  We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Want to join our team as a New Business Strategist?

This high-impact role works alongside our brand teams to identify and incubate ventures to fuel growth in new areas for our Bauer Hockey, Cascade/ Maverik Lacrosse and Prosharp brands. The New Business Strategist will scale opportunities and develop new concepts for some of the most iconic brands in sport.

Essential Job Functions & Responsibilities:

Market & Customer Intelligence

• Identify emerging trends, technologies, and category disruptions within strategic domains that are adjacent or Hockey and Lacrosse hardgoods.


• Partner with and/or consult insights leader to conduct primary and secondary research (surveys, interviews, desk research, social listening) to uncover customer needs, pain points, and behaviors.


• Translate insights into clear problem statements that guide new business concepts.

Experimentation & Validation

• Design and execute lean experiments: consumer/retailer feedback, with the skillset to conceive of and create web-based tools to test and capture feedback on new ideas (e.g., prototype testing, A/B tests, usability studies, and pilots).


• Convert findings into actionable recommendations.


• Collaborate with internal and external product and design teams to shape pilot requirements grounded in validated insights.

Internal Storytelling & Influence

• Distill complex research into compelling narratives that drive data-driven decision-making.


• Build insight repositories, dashboards, and knowledge hubs to foster organizational learning.

Opportunity Assessment & Prioritization

• Develop market sizing (TAM), growth forecasts, and commercialization paths.


• Quantify and prioritize plays: Size value; develop theses with targets and proof plans.


• Assess operational models (build, buy, partner) and prioritize ideas based on feasibility, strategic fit, and value potential.

Venture Business Modeling

• Frame strategic choices: recommend product/pricing/comp/policy change requests with supporting economics and risk perspectives.


• Enable decisions & execution: prepare decision briefs & handoff packages.

Qualifications:

• BS in Business, Marketing, Economics, or related field- or equivalent years of relevant and related experience; MBA is a plus.


• 3+ years of experience in management consulting or strategy roles. Experience with CPG, manufacturing, retail or apparel a plus.


• Proven ability to synthesize insights into actionable strategies and influence stakeholders at all levels of the organization.


• Familiarity with market research methods, competitive analysis, and early-stage business modeling.


• Strong analytical skills with proficiency in Excel and comfort with data-driven decision-making.


• Excellent communication and storytelling skills to translate complex insights into clear narratives.


• Passion for Hockey & Lacrosse is a plus, but strategic thinking and growth mindset are essential.


• Experience applying AI tools / workflows to business development activities to maximize efficiency


• Ability to work in a fast-paced, dynamic environment.


• Adjust quickly to changing priorities and business needs.


• Travel as needed and/or required by essential job functions.

Interested yet? Good. We are, too. We're pretty sure you’ll want to know this position is eligible to participate in the Company’s annual incentive plan. We also offer one of the most generous benefits packages around including a 401(k) plan with employer match, paid parental leave, an employee discount program on apparel and gear, casual & hybrid work environment and a host of other perks we don't have room to mention here.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.