BDC Director

Job Overview

Summary/Objective
The Internet Sales Director manages the efficient and profitable operation of the Internet Sales Department to ensure that the dealership actualizes its maximum profit potential on internet sales in accordance with dealership and corporate established goals.

Essential Functions

Directs and schedules the work of the employees in the Internet Sales Department
Forecasts goals and objectives for the department
Meets all goals and objectives for the department including, but not limited to, response rate, total number of internet leads received, appointments set, and departmental and personal sales goals
Monitors the phone and internet leads received and working with internet sales staff to ensure optimization of all leads received
Coordinates internet promotions and email campaigns with other dealership sales promotions and advertising
Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote the dealership or advertise the dealership through the Internet
Meet with online vendors and Sales Managers regularly to ensure that all online advertising efforts are effectively driving traffic into the dealership
Ensures that the website address is prominently displayed throughout the dealership including, but not limited to, business cards, flyers, pens, and all dealership advertising
Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote the dealership or advertise the dealership through the Internet
Ensures that the website is frequently updated to attract new and repeat visitors
Ensures that the vehicle display pages including photos and videos reflect current inventory
Understands the psychology of Internet customers and has the ability to train subordinates and other employees in methods to draw them into the store for vehicle demonstration and to close transaction
Has ability to communicate with internet customers and prospects according to their preferred method of communication, whether by phone, by email, or in person and able to train other subordinates to do the same
Has knowledge of products and services and can convey this information to subordinates and customers
Directs customers to product information resources, including those available on the Internet
Maintains an ongoing customer database to capture repeat business
Understands the federal, state, and local laws that govern retail automobile sales and ensures that internet programs are in compliance
Implements aggressive marketing plan to increase internet leads
Monitors daily productivity reports of team and provides coaching and direction to assist team members in meeting personal and departmental goals
Maintains reporting systems required by general management and the manufacturer
Ensures that the work areas and customer waiting area are kept clean
Follows all attendance and punctuality standards with adherences to timekeeping standards
Follows the Code of Business Ethics and Conduct
Understands and follow all work rules and procedures and follows lawful directions from supervisors
Upholds the company's non-disclosure and confidentiality policies and agreements
Maintains a professional appearance for self and subordinates in accordance with company policy
Attends pertinent training on request
Assist with organizing and attends special events held at dealership or in the community
Attends company meetings as required
Other duties as assigned

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement
The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

Competencies

Ability to effectively hire personnel required to meet departmental and organizational goals
Ability to manage, including discipline and terminate, personnel as required to meet departmental and organizational goals
Ability to effectively lead a team to achieve departmental and organizational goals
Ability to demonstrate sales techniques to employees in accordance with generally accepted standards and company policy
Ability to establish personal sales goals and implement a plan of action to achieve goals
Ability to understand, keeps abreast of, and comply with regulations that impact retail automotive sales
Computer proficiency
Good communication skills with the ability to communicate via face-to-face, phone, or by other means of communication
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to process data and organize it for management analysis
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
Ability to understand and follow work rules and procedures
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
Ability to work independently and to carry out assignments within parameters of instructions given, prescribed routines, and standard practices
Ability to interact well with others and be a positive influence on morale of department, dealership and organization

Supervisory Responsibility

Yes - May vary by location and job duties

Work Environment/Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds.
This position requires a good deal of walking or standing, or this position could involves sitting most of the time with some pushing and pulling of arm or leg controls
This position requires the ability to push, pull, climb, stoop, kneel, reach, grasp, and walk on a regular basis.
This position involves repetitive motion.
This position requires the ability to talk and hear.

Position Type/Expected Hours of Work
Works evening, weekend, and holiday work hours as required.

Required Education and Experience
Associate's degree (A. A.) or equivalent; and one to two year related experience and/or training; or equivalent combination of education and experience.

Preferred Education and Experience
Bachelor's degree (B.S or B.A) or equivalent; and two to four years related experience and/or training; or equivalent combination of education and experience. Prior experience in retail automotive sales.
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