BDC Sales Representative

Now Hiring: Top BDC Representative — Nielsen Ford of Sussex 

Join a winning Ford dealership that thrives on volume, urgency, and elite customer experience.

If you know how to turn internet leads and phone calls into appointments that show and vehicles that sell, we want you here.

We’re searching for a high-level BDC professional who understands the Ford shopper:

• Truck buyers who want answers fast.


• Payment-focused internet buyers who won’t wait.

This is a role for someone who can communicate value, build excitement, and drive traffic to the showroom.

Your Mission

• Convert fresh leads into same-day appointments


• Sell the dealership — inventory, availability, and urgency


• Warm-up cold leads and unsold showroom traffic


• Support big-ticket vehicles 


• Help customers buy from us instead of the dealer 20 minutes away

Performance KPIs We Expect

• 80–100 outbound calls per day


• 60+ texts per day


• 40+ emails per day


• Under 10-minute average response time on fresh leads


• 50–60% appointment set rate from engaged leads


• 55%+ appointment show rate


• Clear CRM notes on 100% of interactions

Our BDC isn’t measured by effort — we measure appointments that show and deals that close.

You Are

• Competitive, confident, and professional


• Strong phone voice and effective communicator


• Organized and accountable in the CRM


• Comfortable with volume follow-up and persistence


• Automotive BDC or call center experience preferred


• Bilingual is a plus 

We Offer

• Base pay + aggressive bonuses


• Monthly incentives tied to appointment-show and sold units


• Management support that drives execution


• A culture built for growth, not excuses


• PTO and a career path into sales or management


• Medical, dental, and vision insurance


• Life insurance


• 401K retirement account 


• Free college opportunity with Strayer University!

This is NOT

• A place to hide behind low activity


• A job for people who avoid follow-up


• Slow-moving teams that wait for customers to walk in

This IS

• A high-volume dealership


• A daily opportunity pipeline


• A chance to earn real money based on performance