BDR Enablement Specialist

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

What You'll Do

Come thrive at Birdeye and help build the future of Experience Marketing. As a BDR Enablement Manager, you will be the primary owner of enablement for Birdeye's global BDR India organization. This is a hands-on individual contributor role responsible for designing, delivering, and continuously improving onboarding, training, coaching, and enablement programs across the India BDR teams.

Working closely with Business Development Leadership, Sales Enablement, Product Marketing, and Marketing, you will single-handedly drive BDR readiness by creating scalable learning experiences, sales playbooks, coaching frameworks, and enablement resources that improve productivity, messaging, and pipeline generation.

This role is ideal for someone who enjoys building enablement programs from the ground up, thrives in a fast-paced SaaS environment, and can independently influence performance at scale.

Key Responsibilities

Enablement Programming

• Own and continuously improve the end-to-end onboarding experience for new BDR hires across India.
• Independently design, facilitate, and deliver live training sessions, workshops, certifications, and ongoing enablement programs for BDRs.
• Analyze existing enablement content and regularly refresh messaging, collateral, email templates, talk tracks, and learning materials.
• Build coaching frameworks, call scorecards, and structured development plans that enable managers and BDRs to improve execution.
• Partner with Product Marketing to train BDRs on new product launches, positioning, competitive messaging, and GTM updates.
• Create and maintain onboarding documentation, process guides, learning paths, and knowledge repositories for new and tenured BDRs.
• Review sales calls, identify coaching opportunities, and deliver actionable feedback to improve prospecting and qualification skills.

Campaign Alignment

• Own BDR enablement for major marketing campaigns by developing training, messaging, and execution plans.
• Design, maintain, and continuously improve BDR playbooks that maximize meeting generation, qualification quality, and pipeline creation.
• Partner closely with the Senior Business Development Manager to identify skill gaps, measure enablement effectiveness, and recommend continuous improvements.

• Based in India
• Bachelor's degree
• 5+ years of experience in B2B SaaS sales, sales enablement, or Business development
• 3+ years of experience supporting BDR/SDR organizations through onboarding, coaching, and enablement
• Proven ability to independently build and execute enablement programs in a high-growth SaaS environment
• Strong experience creating onboarding programs, sales playbooks, process documentation, and training content
• Demonstrated expertise in coaching prospecting, qualification, objection handling, and outbound best practices
• Excellent project management and organizational skills with the ability to manage multiple enablement initiatives simultaneously
• Strong written and verbal communication skills with experience facilitating virtual and in-person training sessions
• Ability to translate business process changes into engaging learning experiences and documentation

Technical Proficiency

• Salesforce
• Nooks and SalesLoft
• Call analytics platforms (Gong, Chorus, etc.)
• ZoomInfo, Seamless
• LinkedIn Sales Navigator

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our prayers sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.