Behavioral Health, Market Development Coordinator

Job description:

Position Summary:

The Behavioral Health, Market Development Coordinator plays a key role in expanding access to behavioral health services by building relationships with referral sources and engaging communities in the Chesapeake, Virginia area. This position combines grassroots marketing, community outreach, and referral development to increase awareness and utilization of services.

Key Responsibilities:

• Build and maintain relationships with referral partners, including physicians, schools, community organizations, and healthcare providers.
• Represent the organization at community events, health fairs, and professional meetings.
• Deliver and distribute marketing materials (flyers, brochures, business cards) to key partners and clinics.
• Host and attend lunch-and-learns, CEU events, and networking mixers.
• Develop and maintain a schedule of outreach activities aligned with clinic goals and capacity.
• Report insights from the field, including referral feedback, market trends, and competitive intelligence.
• Collaborate with internal teams (clinical, operations, marketing) to align messaging and optimize referral experience.
• Support the execution of local campaigns for new location openings or program launches.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Social Work, or related field (or equivalent experience).
• Understanding of behavioral health or mental health systems preferred.
• Strong public speaking, interpersonal, and relationship-building skills.
• Reliable transportation and a valid driver’s license.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Supplemental Pay:

• Bonus opportunities