Biddable Media Specialist

Purpose of the Position:

Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio. 

Responsibilities:

• Complete Channel Certification

• Billing/actualizations/Media Authorization Forms (MAF)

• Updating MAFs throughout the year

• Filling out actualization portion of planning documents for all channels

• Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers

• Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.

• Working with Associate Managers on Dashboard and media hygiene checks 

• Support Associate Managers with Pacing tasks

• Screenshot decks (on applicable brands or input mock links into SS for IMC & MS&P visibility

• Owning creative specifications on messaging grid for planning and execution

• Transfer Messaging Grids to Traffic Sheets for all channels on a brand

• Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.

• Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated. 

• Own updating the Weekly newsletter with industry trends

• Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets 

• Ensure App reporting is up to date and inclusive of most recent data

• Confirm brand lift study inputs are received and properly launched.

• Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized. 

• Send through Weekly Biddable Highlights to brand and other Demand Gen teams.

• Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard 

• Specific channel requests:

• Adthena Reporting- Search

• Doubleverify Site lists- Prog

Requirements:

4 year Degree in Marketing or related field

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.