Bilingual Sales BDC Agent

As a Sales BDR, you'll be the first voice our customers hear, handling inbound and outbound leads by phone, text, and email, setting quality appointments, and delivering a customer experience that reflects Harr's standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow. 

Department: Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

• Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner


• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region


• Qualify customers by understanding their credit situation, vehicle needs, and timeline


• Set and confirm showroom appointments for the sales team


• Follow up with unsold or uncontacted leads according to BDC processes and cadences


• Log all customer interactions accurately in the CRM (DriveCentric) in English


• Assist teammates with Spanish-language customer communications as needed


• Meet or exceed weekly and monthly appointment and show rate targets


• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience


• Maintain professionalism and empathy when working with customers in challenging financial situations


• Participate in team meetings, training sessions, and ongoing coaching

• Bilingual team member, English and Spanish (verbal and writing)


• Handle inbound and outbound calls, texts, and emails for sales leads in a timely and professional manner


• Qualify customers by understanding their credit situation, vehicle needs, and timeline


• Set and confirm showroom appointments for the sales team


• Follow up with leads according to BDC processes and cadences


• Log all customer interactions accurately in the CRM (DriveCentric)


• Meet or exceed weekly and monthly appointment and show rate targets


• Collaborate with sales staff to ensure smooth handoffs and a seamless customer experience


• Maintain professionalism and empathy when working with customers in challenging financial situations


• Participate in team meetings, training sessions, and ongoing coaching

• Competitive hourly base pay plus performance bonuses


• Paid time off: 1 week sick pay and 2 weeks vacation 


• Paid training and ongoing development


• Clear path for growth within the BDC and across Harr Auto Group


• Health benefits and childcare reimbursement ($100/week)


• Sign-on Bonus: $500 after 90 days of employment


• $45,000-$65,000 depending on performance and experience