Bilingual Sales Business Development Representative

Harr Auto Group's Credit Express division specializes in helping customers with all types of credit backgrounds find the right vehicle. As a Bilingual Sales Business Development Representative (BDR), you will serve as a trusted first point of contact for our Spanish-speaking customer base — connecting them with financing solutions and showroom appointments in their preferred language. This is a high-energy, phone-forward role that makes a real difference in the community, with strong earning potential.

Department: Credit Express – Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

• Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner


• Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region


• Qualify customers by understanding their credit situation, vehicle needs, and timeline


• Set and confirm showroom appointments for the sales team


• Follow up with unsold or uncontacted leads according to BDC processes and cadences


• Log all customer interactions accurately in the CRM (DriveCentric) in English


• Assist teammates with Spanish-language customer communications as needed


• Meet or exceed weekly and monthly appointment and show rate targets


• Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience


• Maintain professionalism and empathy when working with customers in challenging financial situations


• Participate in team meetings, training sessions, and ongoing coaching

• Fluent in both Spanish and English — written and verbal —


• Strong verbal communication skills; confident and comfortable on the phone in both languages


• Positive, resilient attitude with the ability to handle objections gracefully


• High level of empathy and professionalism when working with customers who may have credit challenges


• Ability to multitask and manage a high volume of leads in a fast-paced environment


• Prior BDC, call center, sales, or customer service experience preferred


• Automotive industry experience a plus but not required — we will train the right candidate


• Familiarity with CRM platforms is a plus (DriveCentric experience a bonus)


• Reliable, punctual, and team-oriented

• Competitive hourly base pay plus performance bonuses


• Paid time off: 2 weeks after 90 days of employment


• Paid training and ongoing development


• Clear path for growth within the BDC and across Harr Auto Group


• Supportive, inclusive team environment with engaged leadership


• Employee discounts on vehicles and services


• Health benefits and childcare reimbursement ($100/week)