Brand & Communications Mktg Implementer

Texas, United States of America

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

June 25, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What’s the role

Shell is seeking a Brand & Communications Marketing Implementer to join its team in Woodcreek, Houston.

Shell Mobility is the world’s largest mobility retailer, serving 33 million customers daily across 80 markets. Mobility’s mission is to make life’s journeys better by delivering high‑quality products, seamless convenience experiences, and integrated energy solutions. As Shell advances through the energy transition, Mobility plays a critical role in delivering value with lower emissions and elevating customer-centricity across every interaction.

The Brand & Communications team is a group of trusted marketing professionals and brand stewards which sits within the North American Mobility Marketing organization.

This team develops, implements and measures data-led, customer-centric marketing strategies in collaboration with our Integrated Agency Team (IAT) and Product Marketing partners to deliver commercial outcomes. The team develops communication strategies and plans to support annual marketing investments.

The Brand & Communications Implementer works closely with the Product Owners to manage end-to-end campaign development and delivery linked to in-year business goals. The specific campaigns and customer value propositions (CVPs) that this role will support are subject to business needs.

Accountabilities:

• Lead annual planning and execution for assigned CVP(s), translating business priorities into delivery plans, including budget management, creative development, ad research (as applicable), media plan development, measurement (MMM), optimization and performance reporting. Ensure activity complies with Shell brand governance, legal, and regulatory requirements, proactively identifying and escalating risks as needed

• Partner with Brand/Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution

• Lead development of CVP-specific communications strategies, in close partnership with creative and media agencies, ensuring alignment to business priorities, consumer insights, and brand standards

• Lead delivery of integrated, CVP‑specific campaigns across all relevant channels (e.g., ATL, radio, social, BTL, digital, PR), coordinating agency partners to ensure quality, consistency, and timely execution

• Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI. Works closely with agency partners to optimize plan in-flight and delivers insight-driven reporting

• Lead day to day contract management as the contract holder for select agency relationships, partnering with Contracting and Procurement (CP) to define scopes, manage contracts and burn reports, and co-lead agency business reviews to ensure strong value delivery and performance

• Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting

What you bring

• Must have legal authorization to work in the US on a full-time basis for anyone other than current employer

• Bachelor’s degree in Marketing, Business, Communications or a related field

• Minimum of 5 years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery

• Experience in end‑to‑end ownership and delivery of campaigns at scale, including briefing, execution, optimization, and performance review. Strong operational ownership, ensuring readiness to launch, issue resolution and end-to-end delivery accountability across all consumer touchpoints

• Experience in developing channel-agnostic communication strategies (ATL, BTL, digital, influencer, earned), either client-side or agency-side, grounded in business objectives, consumer insights and brand standards. Direct accountability for creative quality, consistency, and effectiveness

• Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performance accountability. Ability to set clear direction, provide constructive feedback and drive high-performance across agency and partner teams without direct authority

• Demonstrated experience in performance measurement and optimization: define KPIs, use data (e.g. MMM, ad research, in-market results) to monitor campaign performance, inform optimization decisions, and translate results into actionable insights to optimize ROI and inform future planning

• Demonstrated commercial and financial acumen, including experience managing significant marketing budgets

What we offer

The base salary range for this position is $124,000 – $186,000 per year.  Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity.

For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs. Employees also participate in a company pension plan and a 401(k) plan. Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.

Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance. Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.  For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.  Additional information on Shell’s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html.

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together

• Continuously grow the transferable skills you need to get ahead

• Work at the forefront of technology, trends, and practices

• Collaborate with experienced colleagues with unique expertise

• Achieve your balance in a values-led culture that encourages you to be the best version of yourself

• Benefit from flexible working hours, and the possibility of remote/mobile working

• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.

• Take advantage of paid parental leave, including for non-birthing parents

• Join an organization working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply

• Grow as you progress through diverse career opportunities in national and international teams

• Gain access to a wide range of training and development programs

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

Shell in The United States

Shell has been in the US for more than 100 years, leading the sector in energy, petrochemicals and refined products.  Today, we provide millions of Americans with the energy needed to heat and cool their homes and power the economy. 

We operate in all 50 states, from our Deepwater platforms in the Gulf of America to the Pennsylvania Chemicals complex and our miles of pipelines throughout the US.

We are excited to play a key role in the move to net carbon emissions while providing the oil and gas needed by society for many decades to come.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.