Brand and Communications Specialist

PalmPay is a pan-African fintech company currently operating in Nigeria, Ghana, Kenya, Uganda, and Tanzania and expanding to other markets in this year. We’re reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

We are seeking a dynamic and experienced Brand and Communication person to join our team. The ideal candidate will be responsible for developing and executing our brand strategy, creating compelling content, and overseeing all design and communication efforts. This role requires a creative thinker with strong design skills and a deep understanding of brand development and communication strategies.
 

Key Responsibilities:

• Develop and implement comprehensive brand strategies to enhance brand awareness and market positioning.
• Create, manage, and execute content plans across various platforms, ensuring consistency in brand messaging.
• Oversee the design and production of marketing materials, including brochures, banners, and digital content.
• Plan and execute brand campaigns, events, and other promotional activities.
• Collaborate with internal teams to ensure cohesive and effective communication strategies.
• Monitor and analyze market trends and competitor activities to inform brand strategy.
• Manage relationships with external vendors, including designers, printers, and media outlets.
• Ensure all communication materials align with the company’s brand guidelines and objectives.
• Utilize design tools such as Adobe Illustrator, Photoshop, and InDesign to create high-quality visuals.
• Prepare reports and presentations on brand performance and campaign effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 3-5 years of experience in brand management, communication, or a similar role.
• Proficiency in design software such as Adobe Illustrator, Photoshop, and InDesign.
• Strong understanding of brand development and multi-channel marketing concepts.
• Creative mindset with the ability to think strategically and execute effectively.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

Job Location:
Banani