Brand & Growth Lead

About Goodfire

Goodfire is a research company using interpretability to understand, learn from, and design AI systems. Our mission is to build the next generation of safe and powerful AI—not by scaling alone, but by understanding the intelligence we're building.

Scaling has proven powerful, but today's approach is fundamentally limited: we can't meaningfully understand, debug, or shape what models learn. Every engineering discipline has been gated by fundamental science and AI is at that inflection point now.

We're advancing the science of how AI systems actually work. Treating models as black boxes is an unnecessary handicap—we have access to the structures inside them, and understanding those structures lets us steer what models learn, make them safer and more useful, and extract the vast knowledge they contain. Our goal is to make AI that can be understood, debugged, and shaped like software.

Goodfire is a public benefit corporation headquartered in San Francisco with a team of the world’s top interpretability researchers and engineers from organizations like OpenAI and DeepMind. We're backed by over $200M from B Capital, Menlo Ventures, Lightspeed, Eric Schmidt, and others.

About the role

We are looking for a Brand & Growth Lead to own Goodfire’s public voice, particularly on X. This is a unique position responsible for communicating how our research advances are creating a new paradigm in deep learning that allows researchers to understand, debug, and design AI models like written software.

You will work closely with both our research and go-to-market teams to translate our research results into compelling stories that shape the public conversation, drive inbound interest, and attract world-class researchers and engineers.

You should have deep fluency in the AI landscape, exceptional storytelling ability, excellent taste, and high agency. You should have built a significant following on X before and have a track record of public communications that you're proud of and can share.

Key responsibilities

• Own Goodfire's social media strategy and execution. Build a distinctive, high-credibility presence that increases awareness of Goodfire and our capabilities.


• Turn complex research into threads, essays, blog posts, and explainers that technical audiences love to read, in topics from from core research breakthroughs to applied work with our partners in areas like life sciences.


• Drive measurable inbound demand and recruiting interest through brand and content efforts.


• Shape Goodfire's external narrative: how we talk about our capabilities, why it matters, and where the field is going.


• Partner with founders and researchers to amplify their voices, helping them develop their social presence and translating their thinking into public-facing content.

What you’ll bring

Required experience

• 5+ years in brand, marketing, communications, growth, or adjacent roles – though we're also open to candidates from AI research without a traditional marketing background.


• Strong ability to communicate complex technical ideas clearly and persuasively.


• Demonstrated success building audiences and driving engagement on social media


• Familiarity with the AI landscape and the narratives shaping the field.


• Strong taste and judgment around messaging, storytelling, and public communication.


• Excellent long and short form written communication skills

Preferred qualifications

• Experience working in AI, machine learning, developer tools, or research-driven companies.


• Experience working closely with researchers or technical founders.


• Early-stage startup experience


• Experience marketing or communicating to technical audiences in life sciences or biotech

Our values

Goodfire is looking for individuals who embody our values and share our deep commitment to making interpretability accessible. We are building a team first and foremost.

Put mission and team first

All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.

Improve constantly

We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.

Take ownership and initiative

There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.

Action today

We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.

Where we work

We are hiring for this position in our San Francisco HQ. We are in person 5 days a week, with one company-wide remote week per month.

What we offer

This role offers market competitive salary, equity, and competitive benefits.
The expected salary range for this position is $150,000 - $300,000 USD

Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world-class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.