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Brand Director

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Job Description - Brand Director

 


Role: Brand Director    


Location: Remote


 


 


We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring


 


We’re looking for a Brand Director to shape and lead our brand strategy, bringing our story to life in a way that connects us with our audience and stands out in the market. This role will own our brand identity, lead impactful campaigns, and partner across teams to ensure a consistent and compelling brand experience everywhere we show up.


 


Your Impact:


 



  • Shape and continuously evolve the company’s overall brand strategy and positioning, ensuring alignment with business goals.

  • Define and clearly communicate our brand identity with target audiences.

  • Champion a consistent, high-quality brand experience across all channels and customer touchpoints.

  • Lead the development and execution of integrated marketing and promotional campaigns.

  • Partner cross-functionally with Sales, Product, and Operations to drive alignment and ensure the brand vision brought to life.

  • Leverage market research, customer insights, and competitive analysis to inform strategy, identify opportunities, and keep the brand relevant in a dynamic landscape

  • Manage the brand budget and metrics, establishing KPIs, tracking results, and optimizing efforts to drive measurable impact.


 


Your Strengths:


 



  • Proven experience leading brand strategy and executing campaigns

  • Strong understanding of brand positioning, storytelling, and customer engagement

  • Ability to influence and collaborate across teams and stakeholders

  • Data-driven mindset with a focus on results and continuous improvement

  • Strong project management and organizational skills

  • Comfortable balancing big-picture strategy with day-to-day execution


 


If we are EMPATHETIC, HONORABLE & ACCOUNTABLE


And we grow ourselves and business with GRIT then we will be


                    CHAMPIONS OF CANNABIS



Why Join Us:


Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).


 


 

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