Brand Evangelist & Social Lead

Brand Evangelist & Social Lead

This is not a “social media manager” job.

This is a brand evangelist role.

You are the person who:

• shows up online every day as Neato
  
  


• sparks conversations
  
  


• replies when people talk about Amazon, ecommerce, brands, or broken models
  
  


• turns ideas into content fast
  
  


• isn’t afraid to be on camera
  
  


• makes Neato feel human, sharp, and unmistakable
  
  

If you love creating content, engaging with people, and being part of the story, this might be your dream job.

What you’ll do

Be the voice of Neato online

• Respond to comments, DMs, mentions, and conversations across platforms
  
  


• Engage in relevant Reddit threads, LinkedIn conversations, and online communities
  
  


• Know when to jump in, when to push back, and when to amplify
  
  

Create content (a lot of it)

You’ll personally:

• record talking-head videos (educational, opinionated, brand-driven, creative & fun content that is ENGAGING to our ICP)
  
  


• create short-form video for TikTok, Reels, Shorts
  
  


• post and manage content on:
  
  
  
  
  
  • LinkedIn
    
    
  
  
  • Instagram
    
    
  
  
  • TikTok
    
    
  
  
  • YouTube
    
    
  
  
  • Facebook
    
    
  
  
  • and emerging platforms as they matter
    
    
  
  
  
  

You’ll also:

• pull founders and teammates into content
  
  


• rally the office for trends or moments
  
  


• turn internal ideas into external stories
  
  

Build community, not just followers

• Start conversations, not campaigns
  
  


• Make Neato feel present in the places our ICP hangs out
  
  


• Help people understand how Neato thinks, not just what we sell
  
  


• Turn engagement into loyalty
  
  

Own social end-to-end

• Content ideation → creation → posting → engagement → iteration
  
  


• Track what’s working (and what’s not)
  
  


• Bring ideas, not excuses
  
  


• Have your finger on the pulse of latest social trends

What we’re looking for

You’re probably:

• bursting with content ideas
  
  


• chronically online (in a good way)
  
  


• comfortable being seen
  
  


• confident engaging publicly
  
  


• opinionated, but not reckless
  
  


• creative, but grounded
  
  

You must have:

• 3–6 years of experience in social media/content / community
  
  


• A portfolio of content you’ve created (personal or professional)
  
  


• On-camera experience
  
  


• Experience managing social channels directly
  
  


• Strong writing instincts and voice
  
  

You should love:

• creating, not just planning
  
  


• engaging, not hiding
  
  


• fast-paced environments
  
  


• experimenting publicly
  
  


• working in-office with a team
  
  

What this role is NOT

• ❌ Not just scheduling posts
  
  


• ❌ Not waiting for approvals all day
  
  


• ❌ Not a behind-the-scenes-only role
  
  


• ❌ Not a “safe brand” job
  
  

This role rewards:

• creativity
  
  


• speed
  
  


• judgment
  
  


• personality
  
  

Why Neato

We’re building a category.

We’re opinionated.

We care about clarity, conviction, and execution.

If you want to help shape how a brand shows up, not just manage it,  you’ll love it here.

Compensation & Benefits

• 
  
  
  
  • Medical, dental, and vision benefits
  
  
  • Equity opportunity once you achieve the Director level
  
  
  • Hybrid work environment, flexible hours, and room to grow
  
  
  • Work with top consumer brands and see direct impact on their Amazon success
  
  
  • Unlimited PTO policy
  
  
  
  
  

This role is creative, public-facing, and hands-on. We’re looking for people who love content, community, and storytelling, not just managing calendars. 

Some questions require short videos (Loom is the easiest app for recording videos and is free) so we can understand how you think and show up on camera. Please be yourself. We care more about clarity, energy, and ideas than polish.

Neato is an equal-opportunity employer. We hire based on talent, skill, and potential—period. If you're great at what you do and excited about this role, we want to hear from you.

Bonus points if you can tell us about a brand you think would be a great fit for Neato and why.