Brand Experience & Community Manager

Role Mission

The Brand Experience & Community Manager owns how Slate shows up in the world and how our community feels seen. This role is about building a brand movement — creating a place where people belong and want to be part of what Slate is becoming.

Through partnerships, PR, collaborations, events, influencer relationships, UGC, and social, the Brand Experience & Community Manager brings the Slate brand to life and turns customers into a true community.

Reporting & Team Structure

• Reports to: Chief Growth Officer 
• Direct Reports: Social Media Contractor, photo & video contractors 
• Manages vendor relationship: PR Firm
• Cross-functional partners: Founder, Creative, Product, Operations

Key Responsibility Areas

1. Community & Brand Movement

• Define and nurture the Slate community — what it feels like, who it serves, how it grows
• Identify community-led growth opportunities and rituals that turn customers into advocates
• Drive enrollment and engagement of Slate's loyalty program, executing strategy within community, media, and partnership channels.

2. Partnerships & Events

• Source, pitch, and close brand partnerships and collaborations aligned with Slate's vision
• Plan and execute events that build community and deepen brand affinity and also are on budget
• Own the partnership pipeline — outreach, negotiation, contracts, deliverables, recap

3. PR, Earned Media & Thought Leadership

• Manage the day-to-day relationship with the PR firm
• Set quarterly priorities, review pitches, and approve outreach lists
• Track press placements and ensure brand consistency in all earned coverage
• Build the founder and brand thought leadership platform — speaking opportunities, podcasts, panels, op-eds
• Identify the narratives and points of view Slate should be known for
• Coordinate with the PR firm on thought leadership pitches and prep

4. Influencer & UGC

• Build and maintain Slate's creator and influencer network
• Run gifting, seeding, and paid creator programs end-to-end
• Track and report on campaign performance (engagement, conversions) and optimize accordingly
• Manage influencer budget, including product giveaways, paid partnerships, and ROI efficiency 
• Source, organize, and amplify user-generated content across owned channels

4. Campaign Execution

• Coordinate campaign  timelines, deliverables, and stakeholders across creative, social, partnerships, and PR
• Track and report on campaign performance, delivering insights and optimizations for future launches 

5. Social Media Oversight

• Direct the Social Media Contractor's scope of work — content calendar, post approvals, brand voice guardrails
• Review performance alongside CGO and iterate on what's working

Working with the Social Media Contractor

The Partnerships & Community Manager owns social strategy and brand voice. The Social Media Contractor executes — posting, commenting, and creating day-to-day content. Clear scope keeps the relationship productive.

• BX & Community Manager:
• Establishes: social strategy, content calendar direction, brand voice guidelines, monthly priorities
• Approves: content before publishing (or defines what the contractor can publish without approval)
• Social Media Contractor:
• Owns: execution — drafting, scheduling, community management, content capture
• Cadence: weekly check-in, monthly content planning session, quarterly performance review

What Success Looks Like

First 6 Months

• Audit current state of partnerships, influencer relationships, social, and PR
• Establish working rhythm with the Social Media Contractor and the PR firm
• Build the asset organization system in the drive
• Deliver one strong brand moment (event, collab, or campaign)
• Define KPIs for community, social, and partnerships in collaboration with leadership
• Active partnership and collab pipeline producing consistent brand moments
• Engaged, growing community across social — measurable increase in saves, shares, DMs
• Influencer and UGC programs running on a regular cadence
• Quarterly campaign cycle established with clear briefs, timelines, and recaps

First Year

• Slate has a recognizable, beloved community with rituals and signature events
• Brand awareness measurably up across earned and social
• Repeatable systems for partnerships, influencers, UGC, and content production
• Clear case for expanding the team based on what the role has unlocked

• 3–6 years of brand marketing, PR/Media or community experience 
• Strong taste — instinctive sense for what feels on-brand and what doesn't
• Operationally sharp — comfortable juggling timelines, vendors, and budget
• Naturally relational — people want to work with them
• Self-directed and comfortable building from scratch
• Excited about Slate's mission and the kind of community we're building
• Experience with Roster (Affiliate Platform), Impact (PR Platform), Home from College (UGC), Planoly (Social Posting)

At Slate, you’ll join a fast-growing consumer brand at an exciting stage of growth. This role offers meaningful ownership, room to grow, and the chance to help build the future of oral care.

Compensation for this manager-level role ranges from $30–$45/hour or $70,000–$95,000 base salary, depending on experience, location, and role fit.

Benefits include unlimited PTO, 6 standard paid holidays, and a 401(k) plan. Health benefits are not currently offered, but we are planning to roll them out in 2027 as Slate continues to scale.