Brand Experience Coordinator

About the organization

Founded in 2012, West Sixth Brewing is located in Lexington, Kentucky's historic Bread Box building. We brew and can craft beer that we're proud to share with friends, family, and beer lovers throughout Kentucky and beyond. With taprooms in Lexington, Louisville, Covington, and our West Sixth Farm in Frankfort, we're a growing team focused on brewing high-quality, creative beers and making a positive impact on our communities.

We also believe that businesses should be measured not only by their financial success but also by the good they do for their community.  That’s why, in every decision we make, we weigh not only how it will affect the business but also how it can better the community that we live in. From our choices to focus on green design inside the taproom, to our selection of cans for distributing out beer, to our commitment to give 6% of all net profits back to other community organizations, we try to live our values in every decision we make. 

And we have a lot of fun doing it!

Position Overview

We're looking for a Brand Experience Coordinator to join our team and help bring our events to life throughout the West Sixth world. This role will oversee taproom events, programming, offsite events, staff gatherings, and will work closely with our Taproom and Kentucky Events Team on larger initiatives. You'll report to the Kentucky Events Team Coordinator and play a key role in creating memorable experiences that strengthen our community connections.

Key Responsibilities

Taproom and Offsite Events

• Plan, coordinate, and execute taproom events including:
  
  
  
  • Seasonal events (Birthday, Oktoberfest, IPA Fest, Big Beers, Mardi Gras, Black Friday)
  
  
  • Off Site events (beer garden popups, Parktoberfest, + more
  
  
  • Weekly and monthly recurring programming
  
  
  
  


• Create and pitch new events onsite and off


• Research event trends and community interests to inform programming


• Execute and grow subscription beer/taproom services (VIPA)


• Build event plans including budget, timeline, marketing, and logistics


• Work with our marketing team to execute on ticketing platforms, marketing strategy, marketing materials and assets for experiences


• Manage event logistics, vendor relationships, and on-site execution


• Track event success and gather feedback for continuous improvement
  
  
  
  • Beer releases and Taproom promotion assistance - Consult with taproom managers on execution and what they need from an experience perspective with their individual rotating promotions and events
  
  
  • Help management of taproom driven promotions — Jumbo pints, Valensteins, community groups, nonprofit events & more
  
  
  
  


• Assist with community collaborations/partnerships with corresponding taproom events
  
  
  
  • Farm workshops, big sponsorship parties, Yoga, running club, etc; 
  
  
  
  

NOTE: These events are usually on nights and/or weekends and will require working at those times

Kentucky Events Team Collaboration

• Support the Kentucky Events Team on larger events and festivals as needed


• Assist with setup, staffing, and execution of regional events


• Maintain clear communication and coordination across venues

Staff Events

• Coordinate team-building events including cookouts, holiday parties, and staff dinners


• Work with leadership to plan and execute employee appreciation initiatives


• Foster a positive workplace culture through engaging staff gatherings

Sponsorship Liaison

• Serve as primary contact for sponsorship inquiries and activations


• Coordinate sponsor benefits and ensure deliverables are met


• Build and maintain relationships with community partners and sponsors

Other Activities as needed

• There are times in the year when it’s all-hands-on-deck for a project - you’ll be a part of these too

Skills:

Required:

• Strong organizational skills and attention to detail


• Excellent communication and interpersonal skills


• Ability to work flexible hours including evenings and weekends


• Strong creative and problem solving skills


• Cool under pressure


• Analytical approach to problem solving

Preferred:

• 2+ years of event planning or hospitality experience


• Experience with brewery, restaurant, or hospitality events


• Knowledge of the Lexington/Louisville/NKY/Frankfort/Kentucky community and event landscape


• Budget management experience


• Proficiency with event management software and tools


• Experience with and comfortable using AI tools and/or systems to improve processes and workflows.

The right person will be in someone that wants to join a team where we all are wearing multiple hats, and you will too.  We’re looking for a team player, and one who is excited about the challenge of helping to build a successful business.  We’re looking for someone who is interested in playing a role in the overall business long term.

Compensation: Salary commensurate with experience and includes benefits and end of year bonus.

Benefits:

• Health Insurance


• 401(k) with company matching


• Cafeteria Plan (Dental, Vision, Life, other)


• Year-end profit sharing bonus (based on performance, not guaranteed)


• CSA Benefit


• Employee ownership (eligible after 2 complete years of employment, not guaranteed)


• Awesome Extras

West Sixth Brewing is an equal opportunity employer. West Sixth Brewing does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service. I understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for West Sixth Brewing to hire me. If I am hired, I understand that either West Sixth Brewing or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of West Sixth Brewing has the authority to make any assurance to the contrary.