Brand Experience Coordinator (On-site)

Lucas Oil is seeking a highly organized and energetic Brand Experience Coordinator to support the marketing department specifically in the area of brand activation & ticket coordination to support key elements of our brand marketing efforts. This role plays an important part in executing events, on-site sponsorship activations, managing ticket distribution, and helping deliver memorable hospitality experiences for customers.

This position is ideal for someone who is detail-oriented, service-minded, and eager to grow within a fast-paced, high-visibility marketing environment. 

Key Responsibilities:

Event & Activation Support:

• Assist in the planning and execution of brand activations at events.
• Help coordinate and implement event logistics including event setup/takedown, signage, promo items, and staffing 
• Represent Lucas Oil on-site to support brand visibility and fan engagement
• Support internal and partner teams to ensure activations run smoothly and on-brand
• Capture event photography and social media
• Data capture of customer information, including post event data management and remarketing program management

Ticketing Coordination:

• Assist with the allocation, tracking, and distribution of tickets through Lucas Oil’s ticketing software platform TicketManager
• Maintain up-to-date records and ticket usage logs
• Communicate with internal stakeholders and partners to ensure timely and accurate ticket delivery
• Provide guest service support as needed for VIP and general ticket inquiries

Hospitality Support:

• Support the execution of any Lucas Oil hospitality events, including VIP experiences, events, games, etc.
• Help manage RSVP lists, coordinate event materials, and assist with setup and check-in
• Ensure all guests receive a polished, branded experience

Marketing Utility & Department Support:

• Assist in the coordination of promotional items, apparel, and branded materials for events and partners, including inventory management
• Support employee event planning (holiday parties, summer gatherings, etc.)
• Help compile recaps and reports post-events
• Provide general administrative and utility support to the brand experience team

Skills/Qualifications:

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field (or relevant work experience)
• 1–2 years of experience in marketing (internships or part-time experience considered)
• Strong organizational and time management skills
• Excellent written and verbal communication
• Proficient in Microsoft Office and Google; experience with ticketing platforms is a plus
• Ability to work a flexible schedule, including evenings and weekends for events
• Passion for events, entertainment, and live experiences

Physical Requirements:

• Ability to lift and set up event equipment
• Must lift up to 50 lbs.
• Ability to drive event activations vehicles