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We are seeking a highly motivated and talented Brand Manager to join our dedicated marketing team at Charcuterie Artisans. The ideal candidate will be passionate about our products and will play a pivotal role in driving our brand's success in the market. Your primary focus will be Brand Development and Portfolio Strategy. You will play a supporting role in the development of insights, customer presentations, and trade show preparation.
Key Responsibilities:
- Work closely with the team to create a well-informed portfolio of SKUs that aligns with financial, business, customer, and consumer needs.
- Monitor SKU performance and make recommendations for adjustments as needed.
- Develop comprehensive project plans and timelines for marketing initiatives.
- Liaise with internal teams and external partners to ensure seamless delivery of project outcomes.
- Monitor project progression, proactively identifying and mitigating potential risks.
- Support and uphold accurate data management across various systems, including ERP platforms, SharePoint, and artwork approval systems.
- Collaborate closely with cross-functional teams, including R&D, production, and sales, to bring innovative products to market.
- Translate data into actionable strategies and recommendations.
- Provide regular reports and updates to the leadership team on brand performance, market trends and competitive analysis.
- Create and manage persuasive sales materials, including PowerPoint presentations, sales sheets, collateral, and planograms.
- Collaborate with the sales team to develop effective tools that drive sales growth.
- Attend sales calls and customer presentations in support of account owners.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Proven experience in CPG brand management (5+ years), product development, and consumer insights.
- Strong analytical and strategic thinking skills.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
- Proficiency in market research tools and data analysis software.
- Flexibility to travel for trade shows and customer engagements as needed.
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