Brand Manager

Company: Nestlé Maroc SA

Location: Casablanca

Full-time

Position Summary

In this role, you will be responsible for developing and updating the consumer portrait and engagement funnel for the brand while activating brand essence. This role entails managing product portfolios, pricing strategies, and innovation pipelines to ensure consumer-centricity and brand vibrancy. Additionally, you will contribute to the execution of Integrated Commercial Plans (ICP) and monitor brand performance. Collaboration with communication agencies is essential to enhance the brand's image as a trusted leader in the health and wellness sector.

A Day In The Life …

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand


• Activates Brand Essence


• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand


• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers

• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands


• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.


• Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.

WHAT WILL MAKE YOU SUCCESSFUL…

• Minimum 3 years’ experience in marketing or 3 years in other function ideally in Sales at Nestlé or equivalent FMCG


• Experience working in cross functional teams


• Good French communication skills (Spoken/Written).


• Ability to build strong relationships with different stakeholders.

• Possess strong Discipline, Consistency, Good Analytical Skills.