Brand Manager

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POSITION RESPONSIBILITIES

Development and execution of annual brand plans both qualitative and financial.

Conduct a situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunities
Identify key long term strategies leading to the highest level of sustainable profit for the brand
Prepare the annual business plan identifying sales and financial goals; objectives, strategies and tactics to meet or exceed financial goals; and recommended budget allocations
Co-ordinate tactical execution and monitor programs to assure tactics are executed on time and on budget
Monitor progress versus plan, develop contingencies and recommended solutions as needed, and report variances to the Director.
Serve as the liaison/contact for all sales positions.

Development, implementation and management of the Brand programs and positioning.

Create and gain management approval for a motivating creative Brand positioning reflecting brand strengths, brand benefits, and consumer decision insights using the Terlato Marketing Department format
Create trade training materials that clearly communicate and support the brand positioning to all stakeholders for each segment
Lead development of brand communications and support to ensure they are on strategy
Partner with internal corporate communications team to define brand communication strategy and coordination Position and develop advertising, under senior managements guidance
Website creation and implementation
Partnership Management Internal & External Stakeholders: Maintain the primary day-to-day (non-contractual) contact with Terlato suppliers
Conduct business reviews as necessary to keep suppliers up-to-date on their business and to surface business issues
Provide support to senior management for negotiating annual commitments
Ensure annual supplier goals are both set and met
Lead collaboration, and innovative with advertising, media and digital agency partners, as well as internal cross-functional teams
Must display leadership skills and have an ability to work closely across functional teams (sales, finance/accounting, creative services, operations, etc.)

Team Interaction

Provide event selection and participation by partnering with events group.
Support in quarterly sales business reviews with key distributor/broker partners.
Participate in market blitz one week per month.

People Management

Attracts, leads, manages, and mentors employees in such a way to ensure retention, development, and superior performance of talent
Acts with a sense of urgency-speed is our advantage
Seeks out innovations inside and outside the segment

Administrative

Complete necessary documentation for timely pricing, compliance, and legal activities
Manage A&P budget/spending for brands
Lead monthly A&P reviews to ensure alignment with Finance

POSITION QUALIFICATIONS

5-7 years of alcoholic beverage marketing/luxury branding experience or equivalent required.
Undergraduate in marketing or business.
Experience managing agencies to create consumer facing, creative point of sale/merchandising materials, which support that positioning
Solid Brand/ Consumer Package Goods Marketing (CPG) Experience
Experience with building strategic brand plans and a track record of strong execution
Successful candidate will be a very motivated self-starter and be able to work without daily guidance
A passion for and desire to be immersed in the wine business.
Apply by sending your resumé to [email protected] by clicking the button below

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