Brand Manager

National Park Service

Brand Manager

Harpers Ferry ,

West Virginia

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Summary This position works in collaboration with programs in the Washington Support Office, DOI Solicitors' Office, NPS regional offices, and parks to research, advise, design, develop, and produce an array of media products in support of the mission of the National Park Service. Open to the first 50 applicants or until 05/16/2024 whichever comes first. All applications submitted by 11:59 (EST) on the closing day will receive consideration. Responsibilities The major duties of the Brand Manager include, but are not limited to, the following: Serves as the principal advisor to the Harpers Ferry Center, Washington Service Office, Regional Offices, and parks to maintain ongoing communications, consultation, guidance, and expertise in brand, visual identity, and intellectual property issues. Develops standards, specifications, and guidelines relating to the NPS brand, visual identity, and intellectual property (e.g., logo, trademark, trade dress, etc.). Works closely with DOI General Counsel's office on guidance and training on intellectual property and licensing standards, triage of new design requests, and development and maintenance of NPS graphic templates and forms. Determines project and program budget priorites and presents accurate budget proposals tha align with strategic work plans and program needs and goals. Serves as a leader in the management of digital/visual communications for the NPS. Effectively and frequently communicates with leadership, co-workers, other directorates, workgroups, parks, regions and partners. Requirements Conditions of Employment U.S. Citizenship required. Appointment subject to background investigation and favorable adjudication. Meet Selective Service Registration Act requirement for males Selectee will be required to participate in the Direct Deposit Electronics Funds Transfer Program. Any individual who is currently holding, or has held within the previous 52 weeks, a General Schedule position under non-temporary appointment in the competitive or excepted service, must meet time-in-grade requirements (must have served 52 weeks at the next lower grade or equivalent in the Federal service); with few exceptions as outlined in 5 CFR 300.603(b). Time-In-Grade requirements also apply to former Federal civilian employees applying for reinstatement who have had a break in service of less than one year, as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointments. Time-in-grade does not apply to new excepted service appointments. Time-in-grade requirements must be met by the closing date of this announcement. You will be required to operate a government (or private) motor vehicle as part of your official duties; a valid driver's license is required. You will be required to submit a Motor Vehicle Operator's License and Driving Record. You must also submit (within a State sealed envelope or submitted directly by the State authorities), and at your own expense, all certified driving records from all States that disclose all valid driver's licenses, whether current or past, possessed by you. You may be required to work on-call, evenings, weekends, holidays, overtime and shift work. You may be required to complete training and obtain/maintain a government charge card with travel and/or purchase authority. Applicants must be at least (1)18 years old or (2) at least 16 years old and: (a) Have graduated from high school or been awarded a certificate equivalent to graduating from high school; or (b) Have completed a formal vocational training program; or (c) Have received a statement from school authorities agreeing with their preference for employment rather than continuing their education; or (d) Be currently enrolled in a secondary school and either work only during school vacation periods or work part-time during the school year under a formal student employment program. Qualifications All qualifications must be met by the closing date of this announcement-05/16/2024-unless otherwise stated in this vacancy announcement. Credit will be given for all appropriate qualifying experience. For current Federal employees, if hours worked per week are not included on your resume, you must submit a non-award SF-50 for each federal position listed as part of your application to be used to validate your work schedule and determine the amount of qualifying experience that you will be granted. An award SF-50 will not be acceptable documentation for which to consider your amount of qualifying experience. For all other applicants who are not current federal employees, your resume must state either "full-time" (or "40 hours a week") or "part-time" with the number of hours worked per week to ensure proper crediting of specialized experience. Failure to adequately provide information needed to determine number of hours worked in each position may result in that time not being credited when evaluating qualifying experience. For periods of time that reflect military service, the DD-214 or Statement of Service is sufficient to meet the full and/or part-time hours requirement as the service dates will be reflected. To qualify for this position at the GS-13 grade level, you must possess at least one of the following minimum qualifications by close of the announcement: EXPERIENCE: At least one full year of specialized experience comparable in scope and responsibility to the GS-12 grade level in the Federal service (obtained in either the public or private sectors). This experience includes activities such as: Expert knowledge of leading design team(s) in the development and design of brand identity packages and marketing and communications campaigns and products for major national or global brand(s); leading design team(s) in the development and design of exhibits and/or interactive experiences for major national or global brand(s) or institution(s); and creating design products with attention to business goals and objectives, including strategy and audience targeting; Mastery of and skill in applying a wide range of advanced design principles, concepts, and practices; Comprehensive knowledge to ensure all design meets universal design standards, policies, guidelines, and best practices, including the Architectural Barriers Act accessibility standards and Sections 504 and 508 of the 1973 Rehabilitation Act, as amended to establish compliance and effective accessibility for visitors with disabilities; and leadership skills to provide program direction for other NPS employees and partners including, but not limited to, Policy and Management Analysts, Visual Information Specialists, Project Managers, Park Managers, Contract Specialists, Solicitors, and Agency Leadership. You must include hours per week worked. Volunteer Experience: Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education There is no substitution of education for experience at the grade level(s) of this announcement. Additional Information A selectee receiving a first appointment to the Federal Government (Civil Service) is entitled only to the lowest step of the grade for which selected The display of a salary range on this vacancy shall not be construed as granting an entitlement to a higher rate of pay. A Recruitment Incentive May Be Authorized for a newly selected employee when appointed to a permanent, temporary, or term position. A Federal employee who is transferring to the National Park Service from another component, bureau or Federal agency and who does not meet the conditions under 5 CFR §575.102 is not eligible for a recruitment incentive. This announcement may be used to fill additional positions if identical vacancies occur within 90 days of the issue date of the referral certificate. Physical Demands: The work is primarily sedentary. Occasional minor physical activity is required during on-site surveys or inspections of project sites. Working Conditions: The work is performed primarily in an office setting. Some travel is required to attend meetings, conferences, and surveys at field locations. The National Park Service has determined that the duties of this position are suitable for telework and the selectee may be allowed to telework with supervisor approval.

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