Brand Manager - Brawny

Your Job
Georgia-Pacific is seeking a Brand Manager for its Brawny paper towel brand, reporting to the Brawny brand director. This exciting role involves transforming this iconic brand's marketplace presence, driving its vision, crafting impactful commercial strategies, and managing cross-functional capability teams to execute against those strategies. Ideal candidates are self-starters with an entrepreneurial spirit with a track record leading successful commercial strategies in CPG.
What will you do in your role?
* Develop and implement marketing strategies and commercial activations that meet key business objectives, with a focus on creating a seamless brand experience across all channels.
* Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns.
* Proactively lead the charge in creating strong omnichannel strategies, including e-commerce, social media, influencer, social commerce, and in-store executions to pave the way for successful new product launches.
* Lead strategy for quality and consumer affairs, our most important brand-consumer touchpoint. Ability to work with variety of stakeholders across brand, manufacturing, operations, consumer affairs, and analytics.
* Apply economic thinking and marginal analysis to optimize investment recommendations, aiming to maximize return on investment.
* Leverage data and analytics for continuous experimentation and improvement of marketing strategies, fostering a culture of innovation and knowledge-seeking.
Other areas of expected influence and capability include:
* Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking
* Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency
* Equally passionate and skilled in areas of general management as well as brand marketing
* Willingness to take risk consistent with the company's and brand's risk profile
Who You Are (Basic Qualifications)
* Bachelor's degree or higher
* Background in brand/product management/sales with consumer-packaged goods
* Experience communicating the complex in simple language across cross-functional teams
What Will Put You Ahead
* MBA
* Strong background & understanding of CPG or Retail industries
* 5-7 years of business experience
* Experience leading commercial activation for successful brand introductions or transformations
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf
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