Brand Manager, Chispa

\u003cdiv\u003e\u003cspan style=\"color:#000000\"\u003eWe\u2019re seeking a Brand Manager to serve as the dedicated brand lead for Chispa on the Affinity team at Match Group. This role focuses on the US Hispanic community and carries meaningful ownership of the brand\u2019s strategy and growth.\u003c/span\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color:#000000\"\u003eThe ideal candidate is a passionate, creative, and strategic marketer who lives and breathes multicultural marketing and deeply understands the US Hispanic, bicultural community. In this fast-paced, high-impact role, you will shape and drive the brand strategy for a growing app, leading initiatives that build cultural relevance, brand equity, and user growth.\u003c/span\u003e\u003cbr /\u003e\u003cbr /\u003e\u003cspan style=\"color:#000000\"\u003eAffinity is a division of Match Group that is home to online dating apps like BLK, Chispa, and Upward where singles can connect based on what they have in common. Creating a sense of belonging doesn\u2019t stop at our products - it\u2019s the foundation of every team we hire.\u003c/span\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color:#000000\"\u003e\u003cem\u003eWhen it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our Dallas office 3 days/week.\u003c/em\u003e\u003c/span\u003e\u003c/div\u003e\n\u003cdiv\u003e\u00a0\u003c/div\u003e\u003cbr\u003e\u003cb\u003eHow you\u0027ll make an impact:\u003c/b\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli style=\"text-align:left\"\u003eLead integrated marketing programs across product launches, PR, promotions, influencer marketing, and community campaigns to build brand awareness and drive app registrations\u003c/li\u003e\n\u003cli\u003eAct as the voice of the customer, representing and advocating for the needs of the Latino community, especially Gen Z Latinos. You will connect with and advocate for the bicultural consumer and need a deep understanding of bicultural audiences.\u00a0\u003c/li\u003e\n\u003cli\u003eTranslate strategic insights, knowledge, and trends about the Latino community and dating preferences into actionable brand initiatives\u003c/li\u003e\n\u003cli\u003eHelp make Chispa a most-loved brand by getting Chispa into Latino culture, through partnerships, social, experiential, influencer campaigns, and more\u00a0\u003c/li\u003e\n\u003cli\u003eSupport development of brand KPIs, assess campaign performance, and identify new community-relevant opportunities and partnerships to accelerate growth\u003c/li\u003e\n\u003cli\u003ePartner closely with Product to shape product marketing strategy and ensure seamless integration of features into the brand narrative\u003c/li\u003e\n\u003cli\u003eManage agencies (creative, social, PR, influencer) and external partners from ideation to campaign execution. Collaborate with cross-functional teams (legal, media, performance marketing, product, technology, PR) to ensure cohesive brand execution\u003c/li\u003e\n\u003cli\u003eOwn social media strategy, including channel and content strategy and brand voice, to drive cultural relevance, engagement, and downloads\u003c/li\u003e\n\u003cli\u003eLead influencer marketing strategy and execution, building scalable and culturally authentic creator programs\u003c/li\u003e\n\u003cli\u003eIn close partnership with the Sr Director, Affinity, drive the Chispa brand strategy, serving as the dedicated brand steward and primary point of accountability for how the brand shows up across all consumer touchpoints\u003c/li\u003e\n\u003cli style=\"text-align:left\"\u003eOperate with autonomy while partnering closely with the Sr. Director of Affinity Brand Marketing, bringing strategic thinking and strong execution to elevate Chispa within the Affinity portfolio\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\u003cbr\u003e\u003cb\u003eWe could be a match if you have: \u003c/b\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:11pt\"\u003e6+ years of marketing and brand strategy experience, preferably within consumer mobile apps, digital platforms, or high-growth consumer startups (agency experience is a plus)\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003e\u003cspan style=\"font-size:11pt\"\u003eExperience owning or leading brand campaigns that reach bicultural audiences\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003eDeep passion for, understanding of, and immersion in the US Latino community; bilingual English/Spanish required\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eProven experience leading integrated campaigns and influencer marketing programs from strategy through execution\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eStrong cross-functional leadership skills with experience managing agency partners and collaborating with diverse stakeholders\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eA balance of creative storytelling and analytical rigor, with comfort interpreting performance metrics and optimizing accordingly\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eAn entrepreneurial mindset \u2014 self-starter, scrappy, resourceful, and comfortable operating as the primary brand lead\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eAbility to build relationships and community connections, especially within the Latino market\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp style=\"margin-top:0pt;margin-bottom:0pt\"\u003eIdeally, creative skills and familiarity with Canva or other creative tools\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e \u003cbr\u003e$ 105000- $130000 a year\u003cbr\u003e \u003cdiv\u003eThe salary range for this position is $105,000 - 130,000. Factors such as scope and responsibilities of the position, candidate\u0027s work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Dallas, Texas and Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.\u003c/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cspan style=\"font-size:10px\"\u003e#LI-\u00a0LH1\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb style=\"font-size:14pt\"\u003eWhy Match Group?\u003c/b\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003eOur mission is simple \u2013 to help people find love and happiness! We love our employees too and understand the importance of all life\u0027s milestones. Here are some of the benefits we are proud to offer: \u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eMind \u0026amp; Body\u003c/i\u003e\u00a0\u003c/b\u003e\u003cspan style=\"font-size:12pt\"\u003e\u2013\u003c/span\u003e Medical, mental health, and wellness benefits to support your overall health and well-being\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eFinancial Wellness\u003c/i\u003e\u00a0\u003c/b\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), as well as an employee stock purchase program to help you feel supported in your financial security\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cb\u003eUnplug \u003c/b\u003e\u003c/i\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Generous PTO and 14 paid holidays so you can unplug\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eCareer\u003c/i\u003e\u003c/b\u003e\u003ci\u003e\u00a0\u003c/i\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Annual training allowance for professional development and ERG membership opportunities and events so you feel connected and empowered in your work\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eFamily \u003c/i\u003e\u003c/b\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e Families come in all shapes and sizes so we offer 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts\u00a0\u00a0\u003c/div\u003e\u003cdiv\u003e\u003cb\u003e\u003ci\u003eCompany Gatherings \u003c/i\u003e\u003c/b\u003e\u003cspan style=\"font-size:16px\"\u003e\u2013\u003c/span\u003e We host company events where our employees get to know each other and build a sense of connection and belonging!\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003ci\u003eWe are proud to be an equal opportunity employer and we value the rich dynamics that diversity brings to our company. We do not discriminate on the basis of race, religion, color, creed, national origin, ancestry, disability, marital status, age, sexual orientation, sex (including pregnancy and sexual harassment), gender identity or expression, uniformed service or veteran status, genetic information, or any other legally protected characteristic.\u00a0 Period.\u00a0\u003c/i\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003ci\u003e\u003cspan style=\"font-size:10px\"\u003eIf you require a reasonable accommodation to participate in the hiring process \u2014 such as during pre-employment testing or interviews \u2014 please indicate this by selecting \u201cYes\u201d in the accommodation request field. We\u2019ll reach out to discuss your needs if you\u0027re selected for the interview stage.\u00a0 \u00a0\u003c/span\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan style=\"font-size:10px\"\u003e\u003ci\u003e#Affinity\u003c/i\u003e\u003c/span\u003e\u003c/div\u003e