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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
This role is responsible for spearheading the overall brand and marketing operations for RNA. Their responsibilities revolve around setting goals and standards, coordinating departments, and liaising with key distributors and suppliers. A brand manager must also clearly communicate brand strategies to all levels of the organization, and delegate duties when it comes to projects and programs.
Key Relationships
North America leadership and colleagues
Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)
Key suppliers, partners and consultants
Appropriate Government and regulatory agencies
Relevant external trade and industry bodies
Key Performance Indicators
Delivery: Execution to agreed Brand and Content Strategy Plan
Efficiency: Transition Costs / Transition Timing
Growth: Retention to targets
People: Retention / Engagement / Enablement
Market Success: Solution penetration / Residential penetration / Commercial penetration
Brand: NPS / Awareness / Consideration / Transition
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
Responsible for marketing and creative activities both digital and traditional (planning, directing, and coordinating marketing efforts), including guiding the day-to-day activities of partner agencies
Develop and partner with stakeholders to execute marketing strategies, concepts, and approaches across digital and print platforms/touchpoint
Develop and maintain brand standards across all Rentokil-Terminix Brands
Work with key stakeholders, such as internal and corporate communications, sales and marketing leaders and HR to ensure colleagues uphold brand consistency throughout written, verbal and other physical assets.
Conduct annual business reviews analyzing brand performance
Measure, analyze and report to RNA’s leadership on marketing programs and campaign performances against predetermined KPI s and ROI
Maximize effectiveness and impact by harnessing data to drive predictive, consistent results, make better decisions, and maximize ROI
Monitor indsutry and competitor activity and communicate key learnings to stakeholders within marketing, sales, and other business units
Required Experience
Minimum of 5 years brand management experience
Strong presentation skills are required
Must possess superior verbal and written communication skills.
Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate
Strong interpersonal skills that allow for healthy internal and external relationships are a must
Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software
Experience with the Google Platform is a plus.
Experience with aspects of both B2B and B2C branding processes, including marketing training, customer relationship management (CRM), product demonstrations, and superior data analytics capability
Experience with Adobe Creative Suite a plus
Required Leadership Traits and Characteristics
Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.
Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Formal Education, Qualifications or Training
Bachelor’s Degree or equivalent in a Business Development, Commercial or Marketing related subject
Master’s Degree preferred
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Less than 10% travel anticipated
Incumbent must be prepared to:
Incumbent is required to have:
Incumbent will be subject to:
Why Choose Rentokil ?
A career with Rentokil can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what Rentokil has to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Rentokil Terminix is a Drug Free workplace
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
Our companies are proud to be Affirmative Action (AA) and Equal Opportunity Employers (EOE) inclusive of veterans and those with disabilities.
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