Brand Marketing & Communications Strategist

Company : Hotchkiss Insurance

Job Description - Brand Marketing & Communications Strategist

Company Overview
As one of the largest independent insurance agencies in Texas, we are proud to be recognized for our exceptional, values-driven culture and consistently named among the best places to work. Our reputation reflects our commitment to outstanding client service, meaningful philanthropic efforts, employee well-being, strong financial stewardship, and a promising future.

Position Summary
As the Brand Marketing & Communications Strategist, you will develop and execute marketing strategies that strengthen Hotchkiss' brand presence, support lead generation, and drive employee engagement. Content creation is at the core of this role. You will be responsible for producing and managing high-quality content across internal and external channels while also contributing to campaign development, digital marketing strategy, and marketing analytics. You will collaborate closely with the Director of Brand Marketing, as well as teams across sales, HR, and operations, to ensure all messaging is consistent, targeted, and aligned with company objectives.

Essential Duties and Responsibilities
Content Creation & Strategy

Develop, write, edit, and publish content across all formats including blog posts, social media, email campaigns, case studies, press releases, and internal communications, ensuring consistency in tone, voice, and messaging.
Build and maintain a content calendar aligned with campaign goals, and direct distribution across the company website, intranet, social media, and email newsletters.

Campaign Development & Execution

Develop and execute integrated marketing campaigns supporting brand awareness, lead generation, and client retention, creating targeted assets including emails, brochures, and case studies.
Coordinate with vendors, agencies, and internal stakeholders to ensure timely delivery of campaign materials across events, industry moments, and seasonal initiatives.

Digital Marketing & SEO

Support organic social, email marketing, and SEO-informed content development, partnering with vendors to ensure web content is optimized and aligned with keyword strategy.
Contribute copy to paid digital advertising efforts as needed.

Marketing Analytics & Reporting

Track and analyze campaign and content performance, presenting regular reporting on key metrics including engagement, reach, lead generation, and content effectiveness.
Use performance data to continuously refine content and campaign strategy.

Internal Communications

Develop and execute an internal communication strategy that drives employee engagement and keeps staff informed of organizational priorities in partnership with HR and leadership.
Support DEI initiatives and contribute to employee well-being and appreciation efforts.

External Communications & Brand

Support external communications that strengthen Hotchkiss' brand, ensuring consistency across all channels and collaborating with Producers and Account Managers on branded proposals, emails, and flyers.
Amplify employee stories and experiences to enhance the company's employer brand internally and externally.

Stakeholder & Project Management

Manage multiple projects simultaneously, maintaining clear timelines, deliverables, and cross-functional communication within the project management system.
Serve as a reliable cross-departmental partner, ensuring organizational changes and key initiatives are communicated effectively to all audiences.

Qualifications and Experience

Preferred Bachelor's degree in Marketing, Communications, or a related field.
5+ years of experience in marketing, content creation, and brand communications.
Strong writing and storytelling skills with the ability to tailor content for diverse audiences and platforms.
Experience developing and executing integrated marketing campaigns across digital and traditional channels.
Proficiency in digital marketing tools, social media management platforms, and email marketing platforms.
Familiarity with SEO best practices and content optimization.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Experience with Salesforce Account Engagement preferred.

Compensation and Benefits

Competitive compensation package.
Structured professional development and career growth opportunities.
Generous paid time off and recognized holidays.
Comprehensive benefits package, including company 401(k) match.
Gym membership reimbursement.
This role will be hybrid 3 days in the office, 2 days remote in Carrollton. Must be located in Dallas/Fort Worth area.

Hotchkiss Insurance is an Equal Opportunity Employer and a drug-free workplace.

All applicants must be authorized to work in and currently reside in the United States.

No agencies or third-party inquiries.

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Brand Marketing & Communications Strategist

Job Description - Brand Marketing & Communications Strategist

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