Brand Marketing Director, CoComelon

Thank you for considering the Brand Marketing Director, CoComelon role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This role will report ON-SITE in our Los Angeles Office 5 days a week. 

The Role

We have an exciting new opening for a Brand Marketing Director within the Brand Team at Moonbug, leading our ultimate preschool powerhouse, CoComelon! As the undisputed #1 kids show on Netflix and the most-viewed franchise on YouTube globally, CoComelon is rapidly expanding from its flagship animated nursery rhyme roots into a massive multi-format universe. In this role, you will steer a global pop-culture phenomenon that now encompasses the hit Netflix original CoComelon Lane, our groundbreaking new live-action series The Melon Patch, the blockbuster CoComelon Playdates partnership with Sanrio, and an highly anticipated upcoming theatrical feature film. If you are a visionary leader ready to drive a world-class entertainment ecosystem across streaming, live-action, and the global big screen, we want you on our team.

The Brand Marketing Director will be responsible for driving affinity and growth of the CoComelon portfolio globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.

Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.

This role is a great opportunity for someone with a marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.

The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand.

The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.

In this role, you will be working collaboratively with the marketing, social media, creative and communications teams as well as our franchise and research partners to deliver world-class experiences for our audience.

You will be located in our fun LA office situated right by the Grove.

The Job

• Collaborate with the VP of Marketing & the Brand Franchise GM to set the overarching marketing strategy and annual plans for both brands globally.
• Work closely with GM to define the vision for the brands. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
• Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
• Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
• Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
• Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
• Mentor the supporting Brand Marketing team
• Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
• Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
• Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights
• Responsible for managing Brand Marketing budget
• Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.

• You have 8+ years experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Experience with family entertainment a benefit
• Bachelor’s degree required. Masters/MBA degree preferred
• Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
• Able to prioritize and multi-task work under pressure in a fast-paced environment
• Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
• Passion for brands that moves fast and shape culture
• Fluent English, essential; other languages beneficial
• Excellent Excel and PowerPoint skills
• Sense of humor and desire to have fun!

• Base Compensation Range: 150,000 - 200,000 annually
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources
• and more!

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.

Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.