Brand Marketing Manager

Position Overview:

The Brand Marketing Manager is a key member of the marketing team who will work closely with the online marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand.  This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team. The position will be the marketing leader for one the Empower Brands franchise organizations. This position will work closely with Empower Brands franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.

Key Responsibilities: 

• Develop and implement comprehensive brand marketing strategies that support business objectives and increase brand equity.


• Define & measure local marketing strategy to include messaging, channel, revenue, and spend alignment


• Act as primary support person for franchisees for budgeting, planning, and evaluation of marketing efforts.


• Build trust with franchisees by actively communicating ongoing initiatives, brand-wide benchmarks, changes to marketing landscape, etc.


• Define and maintain consistent brand voice, look, and feel across all channels, ensuring alignment with company values and messaging.


• Collaborate with creative, sales, operations, and digital teams to create cohesive and compelling brand experience.


• Manage market research and consumer insights to identify trends, opportunities, and customer behaviors that inform marketing strategies.


• Lead and facilitate the brand level creative efforts partnering with key stakeholders and creative team to ensure success and communicate results


• In conjunction with digital marketing team, analyze campaign performance and brand health metrics, providing regular reporting and insights for optimization.


• Hold office hours for franchisees at least once per week


• Prepare data and lead presentation of Monthly Marketing Business Reviews


• Participate in brand level L10 and FAC meetings


• Lead new franchisee marketing training


• Review, edit, approve social media content


• Monitor franchisee marketing compliance and performance to identify high performers and those needing additional support.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or related field


• 5+ years of experience in brand marketing


• Franchising or agency experience a plus


• Proven success in managing brand campaigns and driving measurable results.


• Strong strategic thinking and creative problem-solving abilities.


• Excellent project management, organizational, and leadership skills.


• Outstanding communication and presentation skills.