Brand Marketing Manager

Position Summary:

The Brand Marketing Director role will coordinate the formulation and implementation of strategic marketing plans aimed at amplifying our presence and driving growth in our businesses which includes Cosmetics, Skincare, Personal care and jewelry. This role will craft annual brand marketing plans, analyze the market and promotional programs, oversee marketing budget allocation, and orchestrate cross-functional promotional strategies. The role will play a crucial role in spearheading marketing for new product launches in our beauty and jewelry divisions, as well as identifying potential opportunities regarding specific sales channels, product formats, and new products.

Essential Duties and Responsibilities:Establish product marketing strategy in alignment with brand objectives and oversee implementation of programs and promotions.Manage and lead multiple cross-functional teams to execute product and category initiatives and implement plansEnsure our product and brand strategies is communicated, understood, and implemented by all cross-functional groups.Develop and support the strategic brand plans, leveraging consumer & customer trends as well as in-depth knowledge of competitive landscape to build brand equity via product strategyLead cross-functional collaboration on product and promotion strategy with training, business development, digital and PR/socialLead product messaging and ensure consistent application across communication channelsDevelop strategy and marketing plans for category and pillar products to drive existing businessIdentify new marketing opportunities via promotions and programs through market and competitive analysisAssist in driving the go-to-market strategy to win and grow market shareProactive and results-oriented thinker who would flourish in an entrepreneurial and relationships-driven environmentMust demonstrate strong critical thinking, and problem-solving skillsMust be skilled at executing within tight timeframes with attention to detail and accuracyIdentifies opportunities for content efficiency, segmentation and automation, and collaborates cross-functionally for implementationPerforms testing and data analysis to optimize content for maximum performanceDevelops and schedule campaigns and provides performance metrics to identify improvementsCollaborates with other teams to identify and effectively improve site features and experienceConducts regular testing of email and website elements, documents the results, and shares best practices.Optimizes online traffic growth from multiple sourcesCollaborates with product managers and other departments to create on-brand, best-in-class content tailored to appropriate customersGenerates weekly marketing metric reports to determine successComplies with company policies and proceduresPerforms other duties as neededSupervisory Responsibilities:

Sets goals and performance expectations for the brands and product launchesAddresses employee or customer concerns and/or elevates to the Management teamTrains and assists employeesWorks within budgetary controlsSupports the Company's Safety ProgramsActs as an ambassador and champion of the company culture, ethics, and valueEducation and Experience Requirements:

Bachelor's degrees in marketing, communications, business or related field.7 + years of experience in beauty sales, jewelry, retail sales, marketing or related fieldMarketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development.Demonstrated experience in brand management, within the beauty and/or fashion industryWorking knowledge of digital marketing strategies, Search Engine Optimization (SEO) and analytic tools.Demonstrated understanding of the beauty and fashion industry including trends, key players and customer preferences.Computer/Communication Skills:

Proficient use of MS Office programs: Word, Excel, and Outlook, requiredHigh energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activitiesAbility to get along and work with diverse personalities; tactful, mature, flexiblePrioritizes and models good communication skills; follows up, timely responses, proactive and positive in approachAbove moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.Participative management style-advocate of team conceptResults and people oriented, with judgment to balance other business considerationsService oriented, but assertive/persuasive.Travel:

Annual conference participation and related travelMarketing and fashion events, sometimes on short notice.

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.
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