Brand Marketing Manager - Eureka

Brand Marketing Manager - Eureka

Midea Group is one of the world’s largest home appliance brand, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams.

Midea is a global company operations in more than 195 countries. As a publicly listed company, we are also ranked #277 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group in the US.

Overview

Eureka is rebuilding momentum as a modern, relevant floor care brand—starting with a strong foundation in eCommerce and expanding into broader retail. Eureka’s growth depends on how clearly and compellingly we show up where customers shop.

We’re looking for a  Brand Marketing Manager to lead how Eureka brand and products show up online and across the digital shelf—owning the development of high-quality, conversion-driving content while helping scale the brand across both online and in-store environments. 

This role will play a key part in: (1) Improving how our products are understood and chosen, (2) Building a more consistent and modern brand presence, (3) Supporting expansion into new retail channels

This role is ideal for someone who has a strong track record in the creation of breakthrough and effective digital content—and knows how to bring it to life in a clear, compelling, and scalable way across all channels.

Roles & Responsibilities

Create Clear, Consumer-Focused Product Messaging

• Translate product features into benefit-led messaging


• Help simplify complex product stories into easy-to-understand visuals and copy


• Maintain consistency across all touchpoints (PDP, packaging, retail, etc.)

Digital Shelf Architect

• Own development of product detail page (PDP) content across key retail partners and DTC for Eureka.


• Define visual expression of brand and product content in product image galleries, key visuals and A+ / below-the-fold content


• Ensure content clearly communicates key benefits and differentiators in a simple, visual way


• Partner with internal and external teams to execute content at a high standard for Eureka


• Create best in class standards and templates that can be deployed across other brands. 

Support Omnichannel Growth

• Adapt digital-first content for use in in-store displays, packaging, marketing materials


• Help ensure a consistent story as Eureka expands distribution

Cross-Functional Collaboration

• Ensure strong collaboration across organization:




• Product marketing (new product launches, feature/benefit/specs, claims)


• Brand marketing & creative/design teams (marketing activation)


• Channel team (content deployment and in-store activation)


• Sales and retail partners (support sell in and retail execution)


• Product development and marketing teams based in China (shared marketing assets)




• Bring digital shelf expertise and leadership to other brands beyond Eureka.

EDUCATION & EXPERIENCE

• Must be a self-starter and comfortable working in a fast-paced, start-up environment


• 6–10 years in marketing, digital content or eCommerce roles

·         Experience in floor care or other online-led product categories a plus

• Experience working on product-focused content (PDPs, retail sites, or DTC)


• Strong understanding of how consumers shop online and what drives engagement


• Good eye for visual storytelling and content structure


• Comfortable working with designers and giving clear direction


• Organized and able to manage multiple products and timelines

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.