Brand Media Planner

Collective Measures is currently seeking a Media Planner on the Brand Media team who will be responsible for duties across the entire media planning process -- from helping craft the strategy around digital and traditional tactics, creating IOs and trafficking ads with managed service display partners and direct buys, to managing campaigns in a hands-on-keyboard DSP. This role supports multiple awareness media tactics that are planned and purchased in various ways.

_RESPONSIBILITIES:

Planning and Strategy:

• Assist in client strategy communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory


• Responsible for day-to-day campaign management of various campaigns across different platforms


• Drafting insights for client-facing reports, including both data visualization and insights
  
  

Managed Service and Direct Buying (Digital & Traditional):

• Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends.


• The Media Planner should come into the position with a basic knowledge of the ad tech partners in the space


• Coordinate and implement third-party products and technology across the programmatic landscape


• Lead IO creation and trafficking for digital buys
  
  

Programmatic:

• Own the building and optimization of programmatic campaigns using Collective Measures' ad tech stack


• Have a primary role in ideating and implementing optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)


• Implement bidding best practices to improve campaign performance
  
  

_QUALIFICATIONS:

• 2+ years of experience in media, including managing display campaigns, trading/buying in display focused platforms, or managing traditional channels


• Experience using The Trade Desk, Amazon DSP. StackAdapt or other programmatic DSP's preferred, but not required


• Experience using Doubleclick Campaign Manager preferred, but not required


• High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies


• Strong knowledge and background in metrics and results-driven optimization is vital


• Strong written and verbal communication skills


• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines


• A data-driven, independent, and analytical approach to problem solving


• The ability to work independently as well as with a team in a fast paced, goal-oriented environment


• Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS:

The details of our job offers are determined by relevant experience and knowledge related to the position.  The starting base salary range for this position is $54,000 to $62,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including:

• Participation in the Employee Stock Ownership Plan


• Comprehensive health insurance plan options, including 100% paid plan


• Employee dental, life and disability coverage, 100% paid


• Participation in 401(K) Plan with generous employer match


• Generous paid parental leave


• Generous PTO policy, including 11 paid holidays per year


• Employee wellness stipend + home office stipend


• Commuter stipend (for hybrid employees)

ABOUT COLLECTIVE MEASURES  

Collective Measures is the agency brands call when they’re ready to move past the noise. We don’t wait for certainty; we create it. Built at the intersection of media and analytics, we turn raw signals into directions that are clear, actionable, and built to scale. Our work fuses the logic of data with the momentum of conviction, shaping systems that turn constant change into measurable progress. 

We’re not theorists or tacticians; we’re builders. Every plan we design connects insight to execution, vision to proof. The result is marketing that doesn’t just perform, it propels. As an employee-owned agency, we think like stakeholders because we are.  

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don’t meet every one of our qualifications listed.