Brand Naming Specialist - Urgent

Brand Naming Specialist
Remote US
$70-$75 per hour

Responsibilities:

·         Drive naming programs from discovery and brief writing, name generation and research, to the creation of tools and guidance for internal rollout for external success.

·         Connect naming to our brand strategy and brand-building efforts.

·         Reduce ambiguity and mitigate risks to the business and brand via a strategic, thoughtful, and disciplined approach to naming.

·         Help simplify how our products, features, and offerings show up in the world.

·         Help continually evolve our naming process and brand foundations for consistency, coherency, and scale.

Requirements:

·         Bachelor's degree in Marketing, Communications, or a related field.

·         4-6 years of hands-on experience creating successful names for products, features, and brands.

·         Bonus points for naming in more than one industry, including B2B SaaS naming experience.

·         Have a strategic understanding of why naming matters and the creative chops to make names sing.

·         Be comfortable collaborating with a wide range of stakeholders, including brand experts and brand novices.

·         Have done plenty of hands-on naming - from soup to nuts (not just a manager of the process).

·         Embrace an agile approach to naming and branding.

·         Async collaboration, decision making documentation, and excellent live facilitation of video meetings.

Have done plenty of hands-on naming - from soup to nuts (not just a manager of the process), excellent written and verbal communication, Ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories.