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The Brand Reputation Manager serves as a strategic communications advisor responsible for protecting and strengthening the reputation of Inspire Brands and its portfolio of iconic restaurant brands. This role leads issue management and crisis communications efforts, partnering closely with Brand Communications, Legal, Operations, Human Resources, Loss Prevention, Corporate Security, and Executive Leadership to navigate complex reputational challenges and emerging risks.
The ideal candidate thrives in a fast-paced environment, exercises sound judgment under pressure, and serves as a trusted resource during both routine and high-impact situations. This position plays a critical role in the organization's preparedness, response, and recovery efforts related to reputational issues.
This position is based in the Atlanta Global Support Center.
Responsibilities:
Lead day-to-day reputation management and crisis communications activities across Inspire Brands and its portfolio of restaurant brands.
Assess emerging issues and potential reputational risks, providing strategic counsel and recommendations to internal stakeholders.
Develop and execute communications strategies, messaging frameworks, holding statements, FAQs, and briefing materials for a variety of issues and incidents.
Serve as a primary communications partner to Legal, Operations, Human Resources, Brand Marketing, Corporate Security, and other cross-functional teams during active incidents and sensitive situations.
Support enterprise crisis preparedness efforts, including response planning, scenario development, process improvement, and stakeholder training.
Monitor traditional media, social media, and industry developments to identify emerging risks and opportunities.
Prepare executive reports and issue briefings, summarizing key incidents, trends, response strategies, and business impacts.
Support digital reputation management efforts across third-party platforms, online communities, and employer review sites.
Build and maintain strong relationships with internal stakeholders across all brands and functions.
Support communications response efforts related to operational disruptions, public safety incidents, severe weather events, labor issues, litigation, regulatory developments, and other reputational matters.
Requirements:
4 Year Degree and/or Bachelor's Degree in Communications/Journalism or related field
5-8+ years of experience in corporate communications, public relations, crisis communications, reputation management, or related fields.
Knowledge, Skills and Abilities
Experience managing complex issues and advising senior leaders during high-pressure situations, particularly in environments with frontline team members and/or franchisee relationships.
This role serves as a key communications contact during emerging issues and crisis situations and may be to support time-sensitive response efforts outside of traditional business hours when business needs arise.
Ability to remain calm, highly responsive, and solutions-oriented in rapidly evolving situations is essential.
Exceptional written and verbal communication skills with the ability to translate complex topics into clear, actionable messaging.
Strong judgment, discretion, business acumen, and decision-making capabilities.
Experience leading cross-functional teams and influencing stakeholders across an organization.
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