Brand Specialist Fashion & Accessories

We’re looking for a Brand Specialist with 3-5 years’ experience in fashion/accessories retail.

Candidate is requested to bring the brand to life locally, translating global guidelines into youth-driven visuals, storytelling, and campaigns, while keeping everything aligned and consistent.

Key Responsibilities:

- Activate the franchise brand with local, youth-relevant energy

- Turn global brand direction into strong visual, digital, and in-store experiences

- Track fashion, culture, and consumer trends to keep the brand current

- Support campaigns, launches, and brand activations

- Work with marketing, retail, and franchise teams to keep the brand cohesive

Required skills and Competencies:

- Strong feel for brand, fashion, and youth culture

- Experience in brand, marketing, or retail (fashion/accessories a plus)

- Creative mindset with respect for brand rules

- Clear communication and team spirit

 

Key results/Impact :

- A franchise brand that feels fresh, relevant, and desirable to Gen Z and Gen Alpha

- Stronger emotional connection and loyalty among younger consumers

- Increased visibility and engagement through culture-driven brand execution

- Elevated in-store and digital brand experience, fully aligned with global standards

- Bachelor’s degree in Marketing, Fashion, Business, or related field

- Experience in brand, marketing, or retail roles, ideally within fashion, accessories, or jewelry

- Comfortable balancing creativity, culture, and compliance