Brand Strategist

First We Feast—the studio behind Hot Ones, Versus, Heat Eaters, and more—is seeking a Brand Strategist to work within our Sales team, contributing to the creation and maintenance of GTM materials, assisting with RFPs, managing asset libraries, and more.

Why We’re Hiring This Role

Brand partners love First We Feast for our globally-known IP, from the Hot Ones universe to the newly-launched Slice Joint to our social-first content. We love working with brand partners, using our storytelling abilities to put them in front of our highly-engaged audience.

We’re also unique in that we were founded over a decade ago under another media brand and in 2025, we spun out on our own as an independent company. Our relatively small team and recent independence create a start-up environment, while our output (over 5.4B lifetime views, globally known IP, licensed SKUs in national retailers and more) feels more similar to brands many times our size. 

As our programming slate increases, there are more opportunities than ever to connect brands with our audience. This role will support the Sales team at large in pre-sale by providing them with the content, insights and deliverables needed to effectively respond to incoming and proactive RFPs, while maintaining & building evergreen GTM assets that allow us to pursue (and win) new programs.

What You’ll Do

• Assist with RFPs, inclusive of strategy, insights, and creative concepting, with a particular focus on smaller deals while supporting your manager with larger deals;


• Work closely with the Branded Creative team during pre-sale, and collaborate with teams across both editorial and branded;


• Create and maintain GTM materials, working across teams to update assets, insights, statistics, etc… as needed;


• Manage our audience insight & cross-platform analytic tools, creating & maintaining insight library for our Sales team;


• Work with Account Managers to create and maintain a library of case studies that demonstrate FWF’s success in connecting brands with their desired audiences;


• Manage our brand imagery repository including logos, thumbnails, screenshots, on-set photography, and talent photos;


• Other data management, including Google Drive organization, ensuring our Sales team is able to locate assets and materials that help them close deals.

What You'll Bring

• 2+ years of professional marketing/brand strategy experience, ideally in media/production or agency experience;


• Familiarity with Google Workspace, especially Slides, and experience creating visually compelling presentations that communicates how a company can best serve their brand partners and campaign goals;


• Experience using audience insight or reporting tools that enable Sales team to best respond to brand/agency outreach;


• An understanding of translating insights into actions; you understand how to identify levers our Sales team can use in speaking with potential clients and get them excited about running campaigns with First We Feast;


• Examples of how you’ve worked within small teams to accomplish big goals;


• And a passion for food and pop culture is always a plus! 

How We Hire & Work

To apply, please complete the online application and provide all required information. Incomplete applications or applications received outside of our careers page will not be considered. 

Select applicants can expect a phone screen, 1-2 team interviews (either over video or in-person depending on schedules) and a final executive interview. 

This is a hybrid position based in our Midtown NYC office/studio. We work together in person Tuesday through Thursday, with the flexibility of working remotely or in-office on other days.

This is a full-time, exempt position and the estimated salary for candidates in the NYC metro area is between $82,000 - $92,000 plus an annual bonus program. Actual compensation will be determined by the final candidate's location, experience, skillset, and business needs. 

First We Feast We is an equal-opportunity workplace. Qualified applicants will receive consideration for employment without regard to (and will not be discriminated against based on) age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.