Business Development & Community Outreach Specialist

Job Title: Business Development & Community Outreach Specialist

Supervisor: VP of Business Development & Marketing

Position Type: Full Time

Location: Remote throughout assigned territory

The Outreach Coordinator is responsible for obtaining new business for the company through the use of relational sales and business development activities. The key goals for this position are to create active pipelines of new referrals for the company while establishing and maintaining the organization’s position within the market as a provider of quality clinical services. Key Job Duties

• Conduct outreach activities throughout assigned territories including but not limited to cold calls, meetings, lunch & learns, and educational presentations.


• Identify potential referral accounts through market research in new and existing territories.


• Schedule and conduct meetings with new and existing referral accounts in person, over the phone, and virtually.


• Represent the company at community events including resource fairs, conferences, and advocacy events such as walks or fundraisers.


• Communicate with external stakeholders about company services, changes to offered services, new market expansions, etc.


• Engage with internal stakeholders to encourage participation in community events.


• Create and execute public-facing educational campaigns around new company service offerings.


• Build and maintain relationships with a variety of external stakeholders including pediatricians, diagnosticians, non-profits, educational institutions, advocates, funders, and other potential referral sources.


• Ongoing monitoring of industry competitors and emerging trends in assigned territory to assist in company decisions to expand in response to community needs.


• Maintain a working knowledge of the company's continuum of services and practices, relevant health insurance requirements, and industry-specific knowledge.


• Assisting in creation of marketing materials, and digital content as necessary and requested.


• Develop active referral pipelines of potential new clients and proactively evaluate pipelines to ensure recurring referrals across assigned territory.


• Maintain records of account relationships, interactions, and activities in CRM or tracking system.


• Meet key metrics as established by leadership.


• Produce reports at regularly scheduled intervals or as requested by leadership.

Requirements

• Travel throughout assigned territory required up to 75% of the time.


• Occasional travel outside of assigned territory as requested by leadership.


• Bachelor’s degree in Communications, Business, Public Relations, Marketing, or similar field (commensurate experience may be considered in lieu of education)

Preferred Skills and Experience

• Bilingual in both English and Spanish


• Strong written and spoken communication skills.


• Excellent customer service skills


• A “people person” who enjoys meeting and engaging with new people on a regular basis


• Ability to communicate in an honest, direct, and professional manner, relating well to others to build rapport and effective relationships.


• Experience in CRM or practice management systems


• 2-4 years Experience in community outreach, relational sales, or business development in healthcare, social services, or behavioral health preferred.


• Familiarity in Microsoft 365 applications including Word, Excel, Teams, Outlook, OneNote, etc.