Business Development and Marketing Manager

Job Description

Job Description Company Description

Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.
For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With offices in Charlotte, Raleigh, Wilmington, and Asheville, North Carolina; and Columbia, South Carolina, Hedrick Gardner is one of the largest litigation and dispute management firms in the Carolinas.
We've earned our reputation as a top litigation defense firm through our accomplishments in the courtroom. Our attorneys aggressively defend our clients’ interest inside and outside the courtroom, and tailor the representation to meet each client's needs either through a trial or negotiating an early resolution. Client satisfaction is always a priority.
Job Description

Implement and drive Hedrick Gardner’s business development & marketing efforts by partnering with the firm’s leadership (Management Committee & Business

Development/Marketing

Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plans
Oversees the firm’s business development & marketing budget
Manages and further develops the firm’s social media presence
Maintains and develops the firm’s website, including firm and attorney profiles, practice descriptions, and electronic newsletters (internal & external) and alerts
Maintains firm databases utilized for business development & marketing (CRM)
Evaluate and manage firm memberships
Works with partners to coordinate RFP opportunities
Assists attorneys with putting together (and participating in) client presentations & speaking engagements
Oversees and coordinates event planning (internal & external)
Co-lead the firm’s business

development/marketing

committee, including setting agendas, maintaining projects list, etc.
Coordinates initial training for new attorneys & laterals about the firm’s business development & marketing efforts and strategy
Qualifications

Prior business development & marketing management experience with business

litigation/insurance

defense/civil defense litigation firm or similar preferred
Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization
Must have excellent communication, presentation, and interpersonal skills
Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress)
Familiar with SEO and Google Analytics, including setting goals, interpreting metrics, and implementing projects to improve online performance and visibility
Excellent writing skills and the ability to understand the attorney-client relationship are critical
Must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and follow-up marketing opportunities for the firm and individual attorneys
Ability to evaluate opportunities for business development and manage a budget
Understands the needs and expectations of law firm clients
Experience writing proposals and responses to requests for proposals preferred

Additional Information

Work Environment:
Indoor Office Setting
Hybrid position after an initial in-office training period
Must be willing and available for occasional travel as needed and required by the position’s specific duties and responsibilities
Benefits:
Medical
Dental
Vision
Life
Short-term Disability
Long-term Disability
HRA
FSA
401K
Pet Insurance
Paid Holidays
PTO
Benefit Conditions:
Waiting period may apply
Only full-time employees eligible
Ability to commute/relocate:
This position can work out of the firm's Charlotte or Raleigh, NC office. Must be able to reliably commute or planning to relocate before starting work.
Hedrick Gardner is committed to the equal employment opportunity of all individuals regardless of their race, color, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by local, state, or federal law.

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