Business Development Manager
Location: Kansas City Metropolitan Area
Position Type: Full-Time
Compensation: Generous base salary plus quarterly performance-based incentive bonuses
Minimum Education Requirement: Bachelor's Degree
Position Summary
Element Medical Imaging is seeking an energetic, relationship-focused Business Development Manager to grow our referral network and strengthen our presence throughout the Kansas City area. This position is responsible for building and maintaining relationships with referring providers, increasing referral volumes, and overseeing Element’s marketing efforts across social media, website content, and printed collateral.
The ideal candidate is a confident communicator who enjoys developing professional relationships, understands how to turn market insights into growth opportunities, and is comfortable being accountable for measurable results. This is a highly visible, field-based position requiring frequent in-person visits to physician practices and other referral sources throughout the greater Kansas City metropolitan and outlying areas.
Key Responsibilities
Provider Relations and Business Development
- Develop and maintain strong relationships with physicians, advanced practice providers, practice managers, referral coordinators, and other key contacts.
- Conduct regular in-person visits to referring and prospective provider offices throughout the Kansas City area.
- Educate referral sources about Element’s imaging services, locations, technology, scheduling options, and patient experience.
- Identify new referral opportunities, specialties, geographic markets, and strategic partnerships.
- Serve as a primary point of contact for referring offices and help resolve service or communication concerns promptly.
- Gather provider feedback and communicate opportunities for operational improvement to Element’s leadership team.
- Plan and coordinate provider meetings, office presentations, and outreach activities.
Referral Growth and Reporting
- Develop strategies to achieve measurable referral growth goals.
- Track referral volumes by provider, practice, specialty, modality, and location.
- Monitor referral trends and identify gains, losses, and opportunities for growth.
- Evaluate the effectiveness of provider visits, campaigns, and other business-development activities.
- Maintain accurate records of provider contacts, visits, follow-up activities, and outcomes.
- Prepare regular reports for leadership summarizing referral performance, market activity, and progress toward established goals.
- Use data to prioritize outreach efforts and recommend adjustments to the business-development strategy.
Marketing and Brand Management
- Create and maintain engaging content for Element’s social media platforms.
- Monitor social media performance and respond appropriately to comments and messages.
- Keep Element’s website accurate, current, and aligned with its services and brand.
- Develop and update printed and digital marketing materials, including brochures, flyers, provider resources, and patient education materials.
- Coordinate with internal teams and outside vendors on marketing projects as needed.
- Ensure all marketing materials are professional, consistent with Element’s brand, and compliant with applicable healthcare privacy and advertising requirements.
- Promote Element’s commitment to high-quality, affordable, and patient-focused diagnostic imaging.
Qualifications
- Bachelor’s degree.
- Previous experience in healthcare business development, provider relations, physician outreach, medical sales, or marketing strongly preferred.
- Knowledge of diagnostic imaging, physician referral patterns, or the Kansas City healthcare market is a plus.
- Strong interpersonal, presentation, and relationship-building skills.
- Must be self-motivated, proactive and able to work independently while managing priorities and meeting established goals.
- Excellent written and verbal communication skills.
- Experience managing social media, website content, and marketing collateral.
- Ability to analyze referral data and translate findings into practical growth strategies.
- Strong organizational and follow-up skills with the ability to manage multiple priorities independently.
- Proficiency with Microsoft Office and familiarity with customer relationship management, reporting, or marketing platforms.
- Professional judgment and the ability to represent Element positively in the community.
Travel Requirements
- Frequent local travel to referring provider offices and community events throughout the Kansas City metropolitan area is required.
- Candidates must have reliable transportation, a valid driver’s license, and an acceptable driving record.
- Some early-morning, evening, or occasional weekend events may be required.
Compensation and Incentives
Element offers a generous base salary along with quarterly incentive bonuses tied to measurable performance goals. Incentive measures may include referral growth, development of new referral relationships, retention and growth of existing accounts, marketing performance, and completion of strategic business-development initiatives.
About Element Medical Imaging
Element Medical Imaging is a physician-owned outpatient diagnostic imaging organization serving the greater Kansas City and outlying areas. We are committed to providing high-quality, affordable imaging services through advanced technology, experienced radiologists, compassionate employees, and an exceptional experience for patients and referring providers.
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