Business Development - Placement Agency Channel

About the Role

GTM is looking for a relationship-driven Business Development professional to grow and support our network of placement agencies and senior care partners. In this role, you'll serve as a trusted resource to partners-helping them streamline workflows, enhance their client experience, and increase referral activity.

This is a high-touch, service-oriented role ideal for someone who thrives on building strong relationships, delivering value, and driving measurable results.

What You'll Do

• Develop and execute a strategic plan to grow referrals from placement agencies and senior care partners


• Segment partners into tiers (A/B/C) and implement targeted engagement strategies


• Identify, recruit, and onboard new agency partners through proactive outreach


• Serve as the primary point of contact for all partner relationships


• Maintain consistent communication through phone, email, and in-person meetings


• Provide hands-on support for partner inquiries and referral coordination


• Encourage referrals by offering value-added services such as payroll, tax, and insurance consultations


• Educate partners on how GTM services improve efficiency and increase their revenue potential


• Acknowledge and track referrals, including follow-ups and commission communications


• Collaborate with Marketing to promote referral programs and partner incentives


• Share collateral and support co-branded or educational initiatives


• Represent GTM at industry events, conferences, and partner meetings


• Maintain accurate records of all partner interactions in CRM (Salesforce)


• Monitor referral trends and identify opportunities to improve partner performance

What You Bring

• Strong communication and interpersonal skills


• Ability to influence, consult, and overcome objections


• High attention to detail and strong organizational skills


• Ability to manage multiple priorities and relationships simultaneously


• Proficiency in Microsoft Office and CRM systems (Salesforce preferred)

Qualifications

• Bachelor's degree required


• 5+ years of experience in business development, partnerships, household employment, or marketing


• Experience in payroll, tax, insurance, HR, or related industries preferred


• Experience with consultative sales or phone-based outreach is a plus

What Sets You Apart

• Strong relationship builder with a consultative approach


• Comfortable in a high-touch, service-oriented environment


• Ability to influence and motivate partners to increase referral activity


• Highly organized and proactive in managing multiple partner relationships

Why Join GTM?

• Opportunity to build meaningful partnerships that directly impact business growth


• Collaborative, supportive, and growth-oriented culture


• High visibility role with strong cross-functional collaboration


• Competitive compensation and benefits package

If you enjoy building relationships, delivering value to partners, and driving measurable results, we'd love to connect with you.