Business Development Representative

The Business Development Representative, internally known as the Strategic Development Representative (SDR), is a key member of our revenue team—serving as the first point of contact between MRO and clinic and hospital leaders. You will be responsible for identifying new partnership opportunities and fueling the sales pipeline for our Provider line of business by driving outbound and inbound outreach to generate qualified leads and support pipeline growth. This is done through prospect engagement, lead list enrichment, qualification and discovery, as well as follow-up from Marketing and Sales activities. The SDR plays a key role in expanding provider relationships and ensuring consistent, high-quality market engagement. 

Your outreach will directly influence company growth—and contribute to improving patient outcomes nationwide. 

Essential Functions:  

• Generate new leads for our Provider market through strategic outreach via phone, email, and social media. 


• Engage clinic and hospital leaders with compelling messaging that sparks interest in MRO’s offerings. 


• Qualify interest and intent, assessing alignment between both clinic and hospital needs and our solutions. 


• Schedule discovery calls between key decision-makers and our sales representatives. 


• Collaborate with Lead SDR, Sales, Marketing, and Operations to prioritize outreach and refine strategy. 


• Stay current on healthcare trends, product updates, and quality regulations to add value in early conversations. 


• Track activities and outcomes in HubSpot and Salesforce, ensuring accurate pipeline documentation. 


• Continuously refine messaging and outreach tactics to increase conversion and engagement. 


• Support targeted campaigns and initiatives aligned with the MROs Provider strategy. 


• As a growth organization, roles and responsibilities often evolve and adapt over time. As such, this job description may not comprehensively account for future activities, responsibilities, and priorities—these may evolve right along with us!  

Required Abilities, Education, and Skills:  

• Experience in healthcare, sales, account management, or a client-facing role. 


• Strong interpersonal and communication skills—written and verbal. 


• A strong communicator who thrives on human connection and is energized by conversations with healthcare leaders. 


• Comfort with high-volume outbound outreach and a willingness to pick up the phone and engage. 


• Resilient and self-motivated—you can handle rejection and bounce back quickly. 


• Driven by impact and growth—you’re excited to help clinics and hospitals improve patient care through smarter use of data. 


• Ability to work independently while collaborating cross-functionally with multiple teams 


• Curious, coachable, and enthusiastic about learning new skills and systems. 


• Proficiency with Microsoft Office 365 (Outlook, Excel, Teams, etc.) 


• Bachelor’s degree or equivalent. 


• Willingness to travel up to 10% for team meetings. 

Preferred Abilities, Education and Skills:  

• Familiarity with CRM and Marketing systems such as Salesforce, HubSpot, and ZoomInfo, or similar CRM tools. 


• Background in Provider market space, healthcare technology, data services, or hospital quality improvement programs. 

Work environment/Physical Demands: Continuous sitting and fine manipulation.  

Work Authorization: Legally able to work in the United States without sponsorship. 

INDMP